---
title: "Micro & SME Food and Drink Video Toolkit"
ocid: "ocds-b5fd17-149eb142-2539-4b49-84ba-d76edf808813"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-149eb142-2539-4b49-84ba-d76edf808813"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-149eb142-2539-4b49-84ba-d76edf808813.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-149eb142-2539-4b49-84ba-d76edf808813.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: ".EAST RIDING OF YORKSHIRE COUNCIL"
published: "2022-12-19"
---

# Micro & SME Food and Drink Video Toolkit

Buyer: .EAST RIDING OF YORKSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-149eb142-2539-4b49-84ba-d76edf808813

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## Summary

The procurement process for the Micro & SME Food and Drink Video Toolkit is being conducted by The Supply Chain Network and partners York & North Yorkshire LEP on behalf of The East Riding Of Yorkshire Council. The tender, with the title "Micro & SME Food and Drink Video Toolkit," falls under the industry category of marketing management consultancy services. It is currently in the award stage, with key dates including the closing date for submissions on Monday 12th December 2022 and the delivery of the contract expected between January 2023 and end of March 2023. The procurement method used is a direct Single tender action.

This tender presents an opportunity for marketing and communications individuals/agencies with expertise in the Food & Drink sector to develop and promote a video toolkit aimed at Micro and SME Food & Drink businesses. Businesses in the marketing, communication, and consultancy sectors would be well-suited to compete for this contract. The scope of work includes concept development, scriptwriting, video production, and campaign delivery. Key deliverables involve creating engaging video content to help businesses enter new markets and increase customer engagement. The successful applicant will demonstrate a track record in delivering impactful campaigns in the Food and Drink sector and must meet submission deadlines set for a competitive bid process.

## Notice

Procurement Opportunity The Supply Chain Network (TSCN) and partners York & North Yorkshire (YNY) LEP are looking to procure a marketing & communications individual/agency with experience in the Food & Drink sector to develop and promote a series of videos (positioned as a 'video toolkit') that target Micro and SME Food & Drink businesses. This video toolkit will help them win new business by imparting knowledge and expertise, increasing business confidence and ability to successfully access new markets, channels and customers. Script development will need to be a co-ordinated process led by the Marketing Communications agency and include TSCN, YNY LEP and recruited experts. All scripts will need to be approved by TSCN. Video 1- teaser film Video 2- importance of food safety and labelling, Video 3- Innovation (80%), funding (20%) Video 4- Branding and marketing Video 5- successfully deliver a pitch to a retailer. York & North Yorkshire LEP on behalf of The Supply Chain Network will identify and provide a list of experts and businesses to be featured in the videos. Scope of work for procured individual/ organisation: Concept development * Campaign name/ style and how this would be carried through all the assets * Recommendations on optimal time length of each asset * Scripting/ storyboarding for all films as per the recommended approach above. Delivery of campaign * Lead on and undertake all activities in relation to organising, filming and editing the 5 videos. This must include liaison with experts and businesses involved and booking of any venues required. * Create snippets of each film that could be used for social media distribution * Recommend and deliver a communications plan to ensure reach of the campaign is maximised. Response to include: * Name of key deliverer and how the scope of work would be managed * Fully costed proposal * Details of up to date experience especially within the Food and Drink sector, that substantiate you meet the requirements of the opportunity and can deliver a campaign of impact. * Evidence of previous work to demonstrate ability to meet delivery requirements Milestones 1. Tender advertised Wednesday 23 Nov 2022 2. Final submission of queries and questions regarding tender Noon Wednesday 7th Dec 2022 3. Closing date for submissions Noon Monday 12th Dec 2022 4. Scoring of submissions w/c 12th Dec 2022 5. Notification to successful applicants Thursday 15th Dec 2022 6. Inception meetings and agreement of approach w/c 19th Dec 2022 7. Delivery of contract Between Jan 2023 - end March Jan 2023 Questions about the specification should be directed to Tracy Blundell via email tracy.blundell@ynylep.com by Noon Wednesday 7th Dec 2022 If you are interested in this opportunity responses should be sent to Tracy Blundell via email tracy.blundell@ynylep.com by close of business Monday 12th Dec 2022

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e6bf753e-2c7c-45ab-9778-0f6d3741df32 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Dec 2022 |
| Submission deadline | 12 Dec 2022 |
| Future notice date | Not specified |
| Award date | 15 Dec 2022 |
| Contract period | 3 Jan 2023 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £38,700 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | .EAST RIDING OF YORKSHIRE COUNCIL |
| Locality | HESSLE |
| Post town | Hull |
| Postcode | HU13 0LN |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE1 East Yorkshire and Northern Lincolnshire |
| ITL 3 | TLE12 East Riding of Yorkshire |
| Local authority | East Riding of Yorkshire |
| Electoral ward | Hessle |
| Westminster constituency | Kingston upon Hull West and Haltemprice |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IDEAS GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 19 Dec 2022 at 16:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e6bf753e-2c7c-45ab-9778-0f6d3741df32
- 24 Nov 2022 at 08:12 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/7c1ae139-8421-4c06-af37-78cb240eeac7
- 24 Nov 2022 at 08:06 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/7c1ae139-8421-4c06-af37-78cb240eeac7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e6bf753e-2c7c-45ab-9778-0f6d3741df32
  19th December 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/7c1ae139-8421-4c06-af37-78cb240eeac7
  24th November 2022 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/62d97376-1838-4c75-9951-2397c86111ea
  The Supply Chain Network and partners York & North Yorkshire LEP are looking to procure a marketing & communications individual/agency with experience in the Food & Drink sector to develop and promote a series of videos (positioned as a 'video toolkit') that target Micro and SME Food & Drink businesses. Through the video toolkit, the aim is to help them win new business by imparting knowledge and expertise, thus increasing business confidence and ability to successfully access new markets, channels and customers.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-149eb142-2539-4b49-84ba-d76edf808813. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-149eb142-2539-4b49-84ba-d76edf808813.json.