---
title: "COVID 19 - Media Buying Services"
ocid: "ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CABINET OFFICE : CABINET OFFICE"
published: "2021-04-30"
---

# COVID 19 - Media Buying Services

Buyer: CABINET OFFICE : CABINET OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9.json)

## Summary

The Cabinet Office has awarded a contract titled "COVID 19 - Media Buying Services," primarily focused on advertising services within the media sector. This contract, valued at £320 million, was initiated through a selective procurement method as a call-off from a framework agreement. The contract period spans from 1 April 2021 to 31 March 2022, following the tender period that ended on 31 March 2021. The contract covers delivery areas in the United Kingdom, including the Isle of Man, Guernsey, and Jersey, with the award officially announced on 30 April 2021.

This tender presents significant opportunities for businesses looking to expand in the advertising services industry, particularly those with expertise in media buying and campaign management for public health initiatives. Companies in the fields of advertising, media production, and digital marketing would be well-positioned to explore similar future tenders. Firms already engaged in large-scale advertising contracts or with experience in government campaigns may find this space particularly advantageous for growth.

## Notice

Provision of Media buying services for COVID 19 campaigns. This contract has been awarded. This notice is published to meet government transparency requirements.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6043d1fd-1f8c-4232-a32a-a658e19abcb1 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Apr 2021 |
| Submission deadline | 30 Mar 2021 |
| Future notice date | Not specified |
| Award date | 30 Mar 2021 |
| Contract period | 31 Mar 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £320,000,000 |
| Lots value | Not specified |
| Awards value | £320,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CABINET OFFICE : CABINET OFFICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OMD GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79341000 - Advertising services
- 92200000 - Radio and television services

## Release History

- 30 Apr 2021 at 14:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6043d1fd-1f8c-4232-a32a-a658e19abcb1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6043d1fd-1f8c-4232-a32a-a658e19abcb1
  30th April 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/5f7d36c9-8a52-446d-91a8-8e844c22785c
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c4c561ca-0580-4d8f-b48c-caa167df58ca

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-14cf2163-ceaa-40c8-96de-dd772ce714e9.json.