--- title: "Marketing - Collaborative Apprenticeships Programme" ocid: "ocds-b5fd17-14de89b3-3488-439c-9bc5-51ec216bf9b1" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-14de89b3-3488-439c-9bc5-51ec216bf9b1" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-14de89b3-3488-439c-9bc5-51ec216bf9b1.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-14de89b3-3488-439c-9bc5-51ec216bf9b1.json" source: "Contracts Finder" current_stage: "Tender" buyer: "CALDERDALE COLLEGE" published: "2022-01-31" --- # Marketing - Collaborative Apprenticeships Programme Buyer: CALDERDALE COLLEGE Current stage: Tender OCID: ocds-b5fd17-14de89b3-3488-439c-9bc5-51ec216bf9b1 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-14de89b3-3488-439c-9bc5-51ec216bf9b1) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-14de89b3-3488-439c-9bc5-51ec216bf9b1.json) ## Summary The procurement process is initiated by Calderdale College, which is seeking to engage a marketing and communications supplier for its "Marketing - Collaborative Apprenticeships Programme". This tender falls under the services category, specifically classified as marketing services, and is located in the Yorkshire and the Humber region of the United Kingdom. The procurement is currently in the Tender stage and applications must be submitted by 10:00 on 14 February 2022. The contract period is set to commence on 14 March 2022 and run until 30 June 2023. This open procurement follows an open procedure and is part funded by the European Social Fund as part of the wider European Structural and Investment Funds Growth Programme 2014-2020. This tender presents significant opportunities for established marketing firms, particularly those with expertise in communications and campaign management aimed at raising awareness and engagement with employers regarding apprenticeships. Businesses operating within the marketing services sector, especially those familiar with the Calderdale and Leeds City Region, are well-suited to participate. The selected supplier will be required to develop a comprehensive marketing plan and execute varied marketing activities, providing an ideal platform for companies looking to expand their portfolio and enhance their visibility in this specific market segment. ## Notice The College is seeking to appoint a marketing and communications supplier to design and develop a robust marketing plan, whilst undertaking marketing activities to engage, raise awareness and promote the benefits of apprenticeships to employers across the Leeds City Region. The College is seeking applications from established marketing and communications organisations that can demonstrate a track record of successful marketing and communication campaigns with the intention of engaging employers through innovative and engaging activity and content. The provider must already have, or be able to promptly gain knowledge of Calderdale and the wider Leeds City Region to maximise opportunities, whilst understanding how to effectively communicate with a wide range of employers and sectors. The successfully appointed provider will be required to: o develop a cohesive marketing plan o undertake marketing activities throughout the lifetime of the project, including: o social media content creation, distribution and management across multiple sites/platforms, including paid campaigns o design and promotion of case studies and testimonials o creation and distribution of press releases to agreed media outlets o marketing and promotion of events, including employer, apprentice applicant and National Apprenticeship Week (Feb 23) activity This list is not exhaustive, and suggestions for additional marketing activity are expected. All promotion, publicity and collateral produced must adhere to the Calderdale College and West Yorkshire Consortium of Colleges branding and publicity guidelines. Copies will be provided to the successfully appointed provider, as well as the ESF branding and publicity guidelines. The Collaborative Apprenticeships Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Additional information: All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home Funding Type (WEFO or EU) : EU Funding Description The Collaborative Apprenticeships Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a92e7ac5-e88b-442f-beb2-b983fa935c69 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 31 Jan 2022 | | Submission deadline | 14 Feb 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 14 Mar 2022 - 30 Jun 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CALDERDALE COLLEGE | | Locality | WEST YORKSHIRE | | Post town | Halifax | | Postcode | HX1 3UZ | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE44 Calderdale and Kirklees | | Local authority | Calderdale | | Electoral ward | Park | | Westminster constituency | Halifax | | Delivery location | TLE Yorkshire and The Humber | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 31 Jan 2022 at 13:35 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a92e7ac5-e88b-442f-beb2-b983fa935c69 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/a92e7ac5-e88b-442f-beb2-b983fa935c69 31st January 2022 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/calderdale/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/calderdale/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-14de89b3-3488-439c-9bc5-51ec216bf9b1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-14de89b3-3488-439c-9bc5-51ec216bf9b1.json.