---
title: "Onsite Search Optimisation & AI Conversational Search"
ocid: "ocds-b5fd17-1533b8fa-0d20-43c8-a326-2933ea3a1cdd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1533b8fa-0d20-43c8-a326-2933ea3a1cdd"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1533b8fa-0d20-43c8-a326-2933ea3a1cdd.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1533b8fa-0d20-43c8-a326-2933ea3a1cdd.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "FCA"
published: "2026-08-13"
---

# Onsite Search Optimisation & AI Conversational Search

Buyer: FCA  
Current stage: Award  
OCID: ocds-b5fd17-1533b8fa-0d20-43c8-a326-2933ea3a1cdd

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1533b8fa-0d20-43c8-a326-2933ea3a1cdd)  
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## Summary

The Financial Conduct Authority (FCA) procured specialist services for its website, FCA.org.uk, covering onsite search optimisation, search-term analytics, AI conversational search and content intelligence. The content intelligence work is intended to help review and improve site content for readiness for AI-driven search. This is a digital and web search service, classified under CPV 72414000 for web search engine providers. Delivery is based in London, at the FCA’s offices at 12 Endeavour Square, E20 1JN. The requirement is categorised as services and concerns the FCA’s public-facing website and its users’ ability to find information effectively.

The procurement is complete and was awarded on 15 July 2026 to SOFTCAT LTD - FCA. It used a selective procedure as a call-off from a framework agreement. The awarded value is £86,500, compared with the procurement’s estimated value of £65,000. The contract runs from 24 July 2026 to 23 July 2027. The tender submission deadline was 6 July 2026 at 12:00. The award is active. The recorded outcome identifies one supplier and one requirement covering the FCA’s search optimisation, analytics, conversational search and content intelligence services. The procurement was not reserved for small or medium-sized enterprises or voluntary, community and social enterprises.

This award indicates demand for an established digital search and content specialist able to work across enterprise website search, search analytics, conversational AI and content strategy. A credible future competitor would need to combine technical search optimisation with practical analysis of user search behaviour, AI-enabled discovery and the ability to assess and improve content for machine interpretation. The requirement also calls for delivery in the FCA’s environment and for joined-up work between search technology, data analysis and editorial or content teams. Suppliers with framework access, relevant public-sector or regulated-sector experience, strong implementation capability and the capacity to manage a complete website search improvement service would be well placed when this type of requirement returns.

## Notice

Onsite search optimisation for the FCA website (FCA.org.uk), Analytics of search terms, AI conversational search and Content Intelligence to review and action site content for AI readiness.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/686aca78-18b3-49c6-a029-5336c4731f06 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Aug 2026 |
| Submission deadline | 6 Jul 2026 |
| Future notice date | Not specified |
| Award date | 15 Jul 2026 |
| Contract period | 24 Jul 2026 - 23 Jul 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £65,000 |
| Lots value | Not specified |
| Awards value | £86,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FCA |
| Locality | LONDON |
| Postcode area | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SOFTCAT LTD - FCA |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72414000 - Web search engine providers

## Release History

- 13 Aug 2026 at 08:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/686aca78-18b3-49c6-a029-5336c4731f06

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/686aca78-18b3-49c6-a029-5336c4731f06
  13th August 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1533b8fa-0d20-43c8-a326-2933ea3a1cdd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1533b8fa-0d20-43c8-a326-2933ea3a1cdd.json.