---
title: "Internal Audience Segmentation Data"
ocid: "ocds-b5fd17-1557b1b5-c622-459b-b38e-4d3b8a465edb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1557b1b5-c622-459b-b38e-4d3b8a465edb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1557b1b5-c622-459b-b38e-4d3b8a465edb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1557b1b5-c622-459b-b38e-4d3b8a465edb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MINISTRY OF DEFENCE"
published: "2023-04-14"
---

# Internal Audience Segmentation Data

Buyer: MINISTRY OF DEFENCE  
Current stage: Award  
OCID: ocds-b5fd17-1557b1b5-c622-459b-b38e-4d3b8a465edb

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1557b1b5-c622-459b-b38e-4d3b8a465edb)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1557b1b5-c622-459b-b38e-4d3b8a465edb.json)

## Summary

The Ministry of Defence has awarded a contract for Internal Audience Segmentation Data services. The contract, valued at £93,500 in GBP, was awarded to the British Forces Broadcasting Service. The procurement method used was a direct Single tender action. The contract period is from April 14, 2023, to April 13, 2024. The contract was awarded on April 13, 2023, with the tender period ending on April 13, 2023. The Ministry of Defence, located in Andover, England, initiated the tender process, aiming to create an audience segmentation report for internal communications within the organisation.

This tender process presents an opportunity for businesses specialized in community, social, and personal services to collaborate with the Ministry of Defence. Companies well-versed in providing audience segmentation solutions tailored for internal communications projects would find this tender well-suited for their expertise. The contract has been awarded to a large-scale supplier, indicating potential for growth and collaboration within the services sector. Businesses looking to engage in contracts focusing on internal audience communication strategies should consider exploring similar procurement opportunities within the industry.

## Notice

The customer had a need to create a clear audience segmentation report that can be used for all campaigns and communications created. The services provided will help the customer understand their Audiences and identify how serving personnel receive their communications. This has a wider purpose as internal communications is to inform and engage employees in a way that motivates staff to maximise their performance and deliver the business strategy most effectively.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/db921d89-d809-46cd-b5e1-be4e8d1810dd |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Apr 2023 |
| Submission deadline | 13 Apr 2023 |
| Future notice date | Not specified |
| Award date | 12 Apr 2023 |
| Contract period | 13 Apr 2023 - 13 Apr 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £93,500 |
| Lots value | Not specified |
| Awards value | £93,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF DEFENCE |
| Locality | ANDOVER |
| Post town | Salisbury |
| Postcode | SP11 8HJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Test Valley |
| Electoral ward | Andover Millway |
| Westminster constituency | North West Hampshire |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRITISH FORCES BROADCASTING SERVICE |

## CPV Codes

### Divisions

- 98 - Other community, social and personal services

### Codes

- 98000000 - Other community, social and personal services

## Release History

- 14 Apr 2023 at 11:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/db921d89-d809-46cd-b5e1-be4e8d1810dd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/db921d89-d809-46cd-b5e1-be4e8d1810dd
  14th April 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1557b1b5-c622-459b-b38e-4d3b8a465edb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1557b1b5-c622-459b-b38e-4d3b8a465edb.json.