---
title: "Marketing Media Buying & Digital, Data & Insight Services Framework Agreement"
ocid: "ocds-b5fd17-17255a4f-5413-4d7e-87f4-0ae994cb0ff2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-17255a4f-5413-4d7e-87f4-0ae994cb0ff2"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-17255a4f-5413-4d7e-87f4-0ae994cb0ff2.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-17255a4f-5413-4d7e-87f4-0ae994cb0ff2.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BATH SPA UNIVERSITY"
published: "2022-12-13"
---

# Marketing Media Buying & Digital, Data & Insight Services Framework Agreement

Buyer: BATH SPA UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-17255a4f-5413-4d7e-87f4-0ae994cb0ff2

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## Summary

The public procurement process for the Marketing Media Buying & Digital, Data & Insight Services Framework Agreement has been completed by BATH SPA UNIVERSITY. This procurement falls under the services category of advertising and marketing services. The tender involves two lots: media buying and digital, data & insight services. The contract value is £2,500,000, with the tender deadline set for September 15, 2022. The contract period is scheduled from January 1, 2023, to December 31, 2027.

This tender opportunity presents potential growth avenues for businesses offering marketing management consultancy services, media buying services, and digital marketing solutions. Small and medium-sized enterprises (SMEs) and vendors equipped to provide specialised strategic support, media planning, and digital analysis are well-suited to compete. The open procurement method signifies an opportunity for qualified businesses to engage with BATH SPA UNIVERSITY in executing comprehensive marketing strategies leveraging various channels and platforms.

## Notice

Award of a Framework Agreement Lo 1 - Media buying: The Agency will execute media plans to purchase media space regionally, nationally and internationally across a range of different channels and platforms to reach all audiences as required. Lot 2 - Digital, Data & Insight Services: The Agency will obtain UCAS and similar data and offer BSU review sessions to deliver analysis throughout the cycle at key points. This shall provide BSU with Digital, Data & Insight Services. The tenderer shall offer specialist strategic support and will be accountable overall for the joint work plan and service delivery.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a60baeae-1212-427e-82b6-915ff953fb9f |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large, SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Dec 2022 |
| Submission deadline | 15 Sep 2022 |
| Future notice date | Not specified |
| Award date | 14 Nov 2022 |
| Contract period | 1 Jan 2023 - 31 Dec 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,500,000 |
| Lots value | Not specified |
| Awards value | £2,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BATH SPA UNIVERSITY |
| Locality | BATH |
| Post town | Bath |
| Postcode | BA2 9BN |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK52 Bath & North East Somerset and South Gloucestershire |
| Local authority | Bath and North East Somerset |
| Electoral ward | Saltford |
| Westminster constituency | North East Somerset and Hanham |
| Delivery location | TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 4 |
| Supplier names | EDUCATION CUBED; HYBRID NEWS; SEARCH STAR LTD T/A ADAPT WORLDWIDE; UCAS MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 13 Dec 2022 at 13:01 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a60baeae-1212-427e-82b6-915ff953fb9f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a60baeae-1212-427e-82b6-915ff953fb9f
  13th December 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-17255a4f-5413-4d7e-87f4-0ae994cb0ff2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-17255a4f-5413-4d7e-87f4-0ae994cb0ff2.json.