--- title: "Microsite 2.0 Development" ocid: "ocds-b5fd17-17acfd03-cff0-42ed-bbb3-38435a355c90" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-17acfd03-cff0-42ed-bbb3-38435a355c90" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-17acfd03-cff0-42ed-bbb3-38435a355c90.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-17acfd03-cff0-42ed-bbb3-38435a355c90.json" source: "Contracts Finder" current_stage: "Award" buyer: "DEPARTMENT FOR EDUCATION" published: "2020-12-21" --- # Microsite 2.0 Development Buyer: DEPARTMENT FOR EDUCATION Current stage: Award OCID: ocds-b5fd17-17acfd03-cff0-42ed-bbb3-38435a355c90 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-17acfd03-cff0-42ed-bbb3-38435a355c90) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-17acfd03-cff0-42ed-bbb3-38435a355c90.json) ## Summary The Social Mobility Commission (SMC) has recently completed the procurement process for the "Microsite 2.0 Development", an initiative aimed at enhancing their online engagement platform. The tender period ended on 23rd October 2020, and the contract was awarded on 2nd November 2020, with an estimated value of £58,980. The project falls under the IT services industry, specifically consulting and software development, and requires suppliers to work within an existing Wordpress-built site. The Department for Education, located in London, serves as the contracting authority for this open procedure tender. This procurement presents a significant opportunity for businesses specialising in IT services, particularly those experienced in website development and optimisation. Companies that can enhance user experience and improve search engine performance will be well-positioned to compete for similar contracts. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, given the SMC's interest in expanding their outreach and engagement with HR leads in UK firms, thereby contributing to increased socio-economic diversity and inclusion. ## Notice The Social Mobility Commission (SMC) seeks bids to update our microsite. Visit www.socialmobilityworks.org. We monitor progress towards improving social mobility in the UK and promotes social mobility in England. We are an independent statutory body created by an Act of Parliament. The SMC delivers a program of work aimed at employers, with a goal of increasing socio-economic diversity and inclusion within the workplace. We started with a cross-industry toolkit in Feb 2020. We launched a microsite to showcase our toolkit, case studies, masterclass series & write blogs. This microsite has become the most important engagement tool for the program, enabling employers to see upcoming events, our recommendations, summaries of our research & more. Since launching the microsite 6 months ago, we have steadily grown our audience. Based on our analytics on LinkedIn, where we drive traffic to our microsite, our audience is on target: HR leads in UK firms. We have been happy with our growth; however, we believe that we can use insights from our first 6 months of operations to improve performance & make operational changes that would both expand our audience and improve usability of the site. In an assessment of our search engine optimisation (SEO), we are underperforming against similar organisations. We seek to address this by leveraging the potential of our existing plug-in Yeost. In addition, we seek to reach larger audiences by adding new content that has already been tested & found effective. First, we will build a 'maturity assessment' which was tested as part of our behavioural insights research. Second, we will launch sector-specific toolkits that have been developed with industry partners and SMC-commissioned analysis. This will drive engagement from new industries who do not yet engage with us. Finally, the updates will provide users with an enhanced experience on the site. We will achieve this in several ways e.g. the measurement page will be reworked to include more tailored guidance on how to measure and assess socio-economic background against national benchmarks-a request employers have repeatedly asked us for & on which we are generating guidance e.g. an expanded 'case study' page will allow us to showcase the 30+ case studies in new & engaging ways, which was a recommendation from our behavioural insights research. The supplier will work with SMC to prioritise activities. In the first instance, we will prioritise the update to the data page, which we hope to be completed within the first two weeks of the project (end of Oct/early Nov 20, depending on the contract start date). We will then prioritise the new industry pages, by early to mid-November. We will then prioritise the events page, to support our ongoing program of monthly events. We are inviting proposals to deliver this 'microsite 2.0'. Suppliers will be expected to work within our existing Wordpress-built site. Essential Criteria outlines minimum standards a supplier must meet. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e230cd46-1f3f-4a08-95f7-5beb426bb339 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Dec 2020 | | Submission deadline | 22 Oct 2020 | | Future notice date | Not specified | | Award date | 2 Nov 2020 | | Contract period | 16 Nov 2020 - 31 Mar 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £58,980 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEPARTMENT FOR EDUCATION | | Locality | LONDON | | Post town | South West London | | Postcode | SW1P 3BT | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | FORM ADVERTISING | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72000000 - IT services: consulting, software development, Internet and support ## Release History - 21 Dec 2020 at 11:58 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e230cd46-1f3f-4a08-95f7-5beb426bb339 - 21 Dec 2020 at 10:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e230cd46-1f3f-4a08-95f7-5beb426bb339 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/e230cd46-1f3f-4a08-95f7-5beb426bb339 21st December 2020 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/52e029d1-4f8d-4e2e-aeae-2a45cf628337 n/a ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-17acfd03-cff0-42ed-bbb3-38435a355c90. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-17acfd03-cff0-42ed-bbb3-38435a355c90.json.