---
title: "GB-London: VB783 Luxury Tourism Consumer Research"
ocid: "ocds-b5fd17-1827e9ff-508e-4d2b-b9e1-8bf8b9ebe951"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1827e9ff-508e-4d2b-b9e1-8bf8b9ebe951"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1827e9ff-508e-4d2b-b9e1-8bf8b9ebe951.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1827e9ff-508e-4d2b-b9e1-8bf8b9ebe951.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "VISITBRITAIN"
published: "2017-03-10"
---

# GB-London: VB783 Luxury Tourism Consumer Research

Buyer: VISITBRITAIN  
Current stage: Award  
OCID: ocds-b5fd17-1827e9ff-508e-4d2b-b9e1-8bf8b9ebe951

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1827e9ff-508e-4d2b-b9e1-8bf8b9ebe951)  
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## Summary

The procurement process, initiated by VisitBritain, was for the contract titled "GB-London: VB783 Luxury Tourism Consumer Research", aimed at understanding and promoting luxury tourism in the UK. This process commenced under the open procurement method, with a total contract value of £40,000. The tender period ended on 9 March 2017, leading subsequently to the award of the contract on 10 March 2017. The research is to be conducted in London, UK, and the contract will run from 10 March 2017 to 6 March 2018.

This tender represents a valuable opportunity for businesses specialising in market research services, particularly those with experience in tourism or luxury consumer behaviour. Small and medium enterprises (SMEs) may find this contract especially suitable, as the contracting authority encourages participation from such businesses. Understanding the preferences and needs of luxury tourists will be key, and firms equipped with innovative research methodologies could significantly benefit from this opportunity to help shape marketing strategies aimed at increasing tourist visits and spending in Britain.

## Notice

The luxury tourism market is an important sector for some of Britain's key inbound visitor markets, and one that we would like to grow, but we do not currently have a lot of insight available on these visitors. We would like to better understand current and potential luxury tourists to the UK and what Britain could and should offer to the luxury travellers. Ultimately we need to understand how VisitBritain should reach this audience and how to market to them to drive additional tourist visits and spending. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6b190e8f-2b45-46e0-98df-685984638575 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Mar 2017 |
| Submission deadline | 9 Mar 2017 |
| Future notice date | Not specified |
| Award date | 9 Mar 2017 |
| Contract period | 10 Mar 2017 - 6 Mar 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000 |
| Lots value | Not specified |
| Awards value | £40,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISITBRITAIN |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR MILLWARD BROWN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 10 Mar 2017 at 13:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6b190e8f-2b45-46e0-98df-685984638575

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6b190e8f-2b45-46e0-98df-685984638575
  10th March 2017 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=243712392
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1827e9ff-508e-4d2b-b9e1-8bf8b9ebe951. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1827e9ff-508e-4d2b-b9e1-8bf8b9ebe951.json.