--- title: "Digital media planning and campaign management" ocid: "ocds-b5fd17-18327607-a2a4-41bb-8dcd-52b016707d70" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-18327607-a2a4-41bb-8dcd-52b016707d70" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-18327607-a2a4-41bb-8dcd-52b016707d70.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-18327607-a2a4-41bb-8dcd-52b016707d70.json" source: "Contracts Finder" current_stage: "Award" buyer: "NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE" published: "2022-03-02" --- # Digital media planning and campaign management Buyer: NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE Current stage: Award OCID: ocds-b5fd17-18327607-a2a4-41bb-8dcd-52b016707d70 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-18327607-a2a4-41bb-8dcd-52b016707d70) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-18327607-a2a4-41bb-8dcd-52b016707d70.json) ## Summary The National Institute for Health and Care Excellence (NICE) is seeking suppliers for a contract titled "Digital media planning and campaign management," focusing on advertising and marketing services. This procurement is currently in the award stage, with the contract period set to run from 31st January 2022 until 30th January 2024. Interested suppliers were required to submit bids by 12 noon on 17th December 2021, as the tender was published on 9th December 2021 and followed an open procurement method. The services are specifically targeted for delivery in the North West region of the United Kingdom. This contract presents significant growth opportunities for businesses specialising in digital marketing strategies and campaign management, particularly for small and medium enterprises (SMEs). Companies that can demonstrate expertise in creating and optimising digital advertising, along with the ability to meet accessibility standards in campaign assets, will be well-suited to compete. The winning supplier will be responsible for shaping NICE's digital marketing approach, making this an excellent opportunity for agencies with innovative strategies and a solid understanding of the healthcare sector. ## Notice NICE is seeking a suitable supplier to provide digital media planning and campaign management over the next 2 years, including but not limited to: 2.1. Digital marketing strategy: * Working with us to shape our digital marketing strategy, capturing and understanding our needs and those of our audiences (including users of NICE guidance e.g. frontline healthcare professionals and NHS commissioners of healthcare products and services, and the life sciences industry e.g. pharmaceutical companies, medical or digital health technology developers). * Provision of recommendations with a clear rationale, to ensure cost-effectiveness of paid digital marketing. * Supporting NICE in the development of an 'always-on', insight-led approach to digital marketing, scheduling and continuously optimising activity (within the remit of our budget). 2.2. Campaign planning and delivery: * Planning and delivering paid digital advertising, ensuring effective tracking of campaign objectives and associated goals, thorough analysis and evaluation of campaign performance data. * Ability to produce static campaign assets (e.g. images, carousels) and adapt these for different channels, if required. * Ability to embed key accessibility standards into any assets created for use within digital content marketing campaigns. Additional information: Due to the urgency of the work, Suppliers must: Express an Interest by email no later than 17:00 13th December 2021 Submit their bid no later than 12 noon 17th December 2021 ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fe928d9f-502b-4a09-891f-2b8ec38a3c7f | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 2 Mar 2022 | | Submission deadline | 17 Dec 2021 | | Future notice date | Not specified | | Award date | 15 Feb 2022 | | Contract period | 16 Feb 2022 - 14 Mar 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £71,600 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE | | Locality | MANCHESTER | | Post town | Manchester | | Postcode | M1 4BT | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD3 Greater Manchester | | ITL 3 | TLD33 Manchester | | Local authority | Manchester | | Electoral ward | Deansgate | | Westminster constituency | Manchester Central | | Delivery location | TLD North West (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | FOUR COMMUNICATIONS GROUP | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 2 Mar 2022 at 15:16 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fe928d9f-502b-4a09-891f-2b8ec38a3c7f - 9 Dec 2021 at 17:57 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1e3a5b7c-663d-4831-8e11-eb5f786baadb - 9 Dec 2021 at 17:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1e3a5b7c-663d-4831-8e11-eb5f786baadb ## Documents - https://www.contractsfinder.service.gov.uk/Notice/fe928d9f-502b-4a09-891f-2b8ec38a3c7f 2nd March 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/1e3a5b7c-663d-4831-8e11-eb5f786baadb 9th December 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/96492a36-591c-4e3f-8a5e-f981abf96737 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/7cce7907-841b-4f75-adc9-62cbf2dc7ff7 - https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/3c8caed5-daab-4c2d-8414-53f85e7b1c43 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-18327607-a2a4-41bb-8dcd-52b016707d70. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-18327607-a2a4-41bb-8dcd-52b016707d70.json.