---
title: "Through the Line Strategic Thinking, Creative Development and Production Services Agency"
ocid: "ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "TRANSPORT FOR LONDON"
published: "2021-07-30"
---

# Through the Line Strategic Thinking, Creative Development and Production Services Agency

Buyer: TRANSPORT FOR LONDON  
Current stage: Award  
OCID: ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16.json)

## Summary

Transport for London is seeking services through a procurement process for a contract titled "Through the Line Strategic Thinking, Creative Development and Production Services Agency". This falls under the advertising and marketing services industry category, primarily located in London, United Kingdom. The procurement method used is a selective approach, specifically a restricted procedure valued at £17,600,000. The tender period concluded on 1st May 2021, and the contract commenced on 2nd May 2021, continuing until 30th April 2025.

This tender presents significant opportunities for businesses, particularly small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) specialising in creative and strategic marketing services. Companies with expertise in integrated behaviour change marketing communications and a strong creative agency portfolio would be well-suited to engage with future tenders in similar domains, aligning with Transport for London’s objectives of enhancing media communications and strategic planning.

## Notice

The contract is for a best-in-class through the line Creative Agency that will work together with TfL's selected above the line Media Agency to deliver media neutral integrated behaviour change marketing communications,strategic planning and implementation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/93a21d2f-7514-4ca0-9de3-9ed4ce1f3bfb |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jul 2021 |
| Submission deadline | 30 Apr 2021 |
| Future notice date | Not specified |
| Award date | 30 Apr 2021 |
| Contract period | 1 May 2021 - 30 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £17,600,000 |
| Lots value | Not specified |
| Awards value | £17,600,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VCCP GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 30 Jul 2021 at 09:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/93a21d2f-7514-4ca0-9de3-9ed4ce1f3bfb

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/93a21d2f-7514-4ca0-9de3-9ed4ce1f3bfb
  30th July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b27d3fc5-8124-40cb-9a80-505c09d35302
  Through the Line Strategic Thinking, Creative Development and Production Services Agency

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-183806c0-eeb0-498d-8a7e-495c273f7e16.json.