--- title: "Fanbase Engagement - Central Storytelling" ocid: "ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f.json" source: "Contracts Finder" current_stage: "Tender" buyer: "THE UNITED KINGDOM SPORTS COUNCIL" published: "2023-10-20" --- # Fanbase Engagement - Central Storytelling Buyer: THE UNITED KINGDOM SPORTS COUNCIL Current stage: Tender OCID: ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f.json) ## Summary The United Kingdom Sports Council (UK Sport) has issued a tender with the title "Fanbase Engagement - Central Storytelling" in the marketing management consultancy services category. The procurement process involves seeking a costed business model and implementation plan for a new central storytelling and content service to increase the relevance of Olympic and Paralympic sport through engaging storytelling. The tender, with ID T23-015, is in the open stage with a value of £40,000. The deadline for proposals is 10th November, and the contract period is from 1st February 2024 to 30th June 2024. This tender by UK Sport offers an opportunity for businesses to contribute to the transformation of fan engagement in sporting events. Companies specializing in marketing management consultancy services and storytelling strategies are well-suited to compete. The tender aims to connect with priority audiences and enhance emotional connections with fans through compelling storytelling. Businesses interested in leveraging athlete stories, social media engagement, and data analytics for consumer insights would find this tender conducive for business growth. ## Notice UK Sport are looking for a costed business model and implementation plan for a transformational new central storytelling and content service, that will harness the incredible assets we have across 50 sports, and truly connect our priority audiences. Its purpose is to increase the relevance of Olympic and Paralympic sport, by building and engaging a very sizeable single fanbase through professional service and compelling storytelling, in and between Games. It will need to have built-in capability to collect, store, manage and track first party data enabling the sector to draw critical insights, to drive further engagement. We would like to see the challenges outlined above explored in greater detail in a practical and purposeful fashion that would enable our organisations to take the sort of strategic and financial decisions required to make this a reality. The sort of questions we'd want to be addressed and answered by this Implementation Analysis would include: 1. What are the options for implementing a central storytelling vehicle to reach our priority target audiences? 2. What are the costs associated with implementing these options? 3. What are the timelines and associated phases of work with implementing these actions? 4. What are the major risks associated with implementing these actions? How can these be mitigated? 5. How would you leverage the athlete stories to ensure increased emotional connection with fans? 6. How would you maximise the post Games 'glow' to bring the athletes' stories back home to fans and communities? 7. Is there a simple narrative of the sport/athlete journey to the Games that could simplify the complex competition infrastructure for fans? 8. How could existing social media followers of sports/athletes be transitioned/added to a central platform 9. How could data be built on interests, preferences, purchasing info etc. And what questions would we need to ask to get to this? Written response required * Your understanding of the brief and core insights you offer * How you will deliver the implementation analysis and business case development * Initial early thinking and recommendations * Initial cost estimates for scale of investment required * Timeframe for delivery * A detailed breakdown of your budget * Why we should consider your agency including credentials and relevant experience, clients and work * The team who would work with us going forward * UK Sport seeks to work with leading, responsible suppliers. We'd like to understand your own commitments in the spaces of EDI, Sustainability and Wellbeing in line with our ambitions to 'power positive change'. *********** - The Invitation to Tender (ITT) document is attached to the notice. - The closing date for proposals is 10th November (5.00pm) ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/db9a4d2e-2a3e-4d1d-85a5-1295d61a2bd3 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Oct 2023 | | Submission deadline | 10 Nov 2023 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Feb 2024 - 30 Jun 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £40,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE UNITED KINGDOM SPORTS COUNCIL | | Locality | LONDON | | Post town | East London | | Postcode | E14 3PU | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI42 Tower Hamlets | | Local authority | Tower Hamlets | | Electoral ward | Island Gardens | | Westminster constituency | Poplar and Limehouse | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79413000 - Marketing management consultancy services ## Release History - 20 Oct 2023 at 11:45 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/db9a4d2e-2a3e-4d1d-85a5-1295d61a2bd3 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/db9a4d2e-2a3e-4d1d-85a5-1295d61a2bd3 20th October 2023 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/a85237e5-bcbe-4170-8d6d-fdb558014ff9 Invitation to Tender (ITT) document for Tender T23-015 ## Notice URLs - http://www.uksport.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-18c251f1-89c3-4752-810e-d15bac67b40f.json.