---
title: "GSV2289 - AUDIENCE SEGMENTATION SYSTEM"
ocid: "ocds-b5fd17-18c43274-307d-482b-8acb-2c39bf97b3d4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-18c43274-307d-482b-8acb-2c39bf97b3d4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-18c43274-307d-482b-8acb-2c39bf97b3d4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-18c43274-307d-482b-8acb-2c39bf97b3d4.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "UK PARLIAMENT"
published: "2021-09-18"
---

# GSV2289 - AUDIENCE SEGMENTATION SYSTEM

Buyer: UK PARLIAMENT  
Current stage: Tender  
OCID: ocds-b5fd17-18c43274-307d-482b-8acb-2c39bf97b3d4

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## Summary

The UK Parliament is seeking services for the "GSV2289 - Audience Segmentation System" as part of its market research initiatives. This open tender, classified under market research services, has a total value of £45,000, with a minimum threshold of £40,000. The procurement process is currently active, with the tender period closing on 24 September 2021. The contract itself will commence on 1 November 2021 and run until 1 April 2022. Interested parties can deliver to locations within the UK and beyond, including British Overseas Territories and Europe.

This tender presents a valuable opportunity for businesses specialising in market research, advertising, and marketing consultancy services, particularly those with expertise in developing bespoke software solutions for audience segmentation. Small and medium-sized enterprises (SMEs) will find this tender especially relevant, offering a chance to engage with a high-profile client and expand their reach in the governmental sector. Businesses that can demonstrate innovative approaches to audience engagement could particularly benefit from this contract.

## Notice

UK Parliament's Participation Team is seeking to introduce a bespoke segmentation system to enable us to reach new audiences and therefore engage with a more accurate representation of the UK population that Parliament serves.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b3117574-ed74-448f-90a4-1318ce9dbbc8 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Sep 2021 |
| Submission deadline | 24 Sep 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Nov 2021 - 1 Apr 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £45,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK PARLIAMENT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 0AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 73110000 - Research services
- 73200000 - Research and development consultancy services
- 73210000 - Research consultancy services
- 73300000 - Design and execution of research and development
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79310000 - Market research services
- 79311400 - Economic research services
- 79315000 - Social research services
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 18 Sep 2021 at 18:02 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b3117574-ed74-448f-90a4-1318ce9dbbc8
- 24 Aug 2021 at 20:28 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b3117574-ed74-448f-90a4-1318ce9dbbc8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b3117574-ed74-448f-90a4-1318ce9dbbc8
  18th September 2021 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/parliamentuk/aspx/
  Additional information on how to apply for this contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-18c43274-307d-482b-8acb-2c39bf97b3d4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-18c43274-307d-482b-8acb-2c39bf97b3d4.json.