---
title: "PH Live Longer Better Actives marketing campaign digital radio ads"
ocid: "ocds-b5fd17-18fd0ba4-c287-4859-9baf-592b54a7f9a2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-18fd0ba4-c287-4859-9baf-592b54a7f9a2"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-18fd0ba4-c287-4859-9baf-592b54a7f9a2.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-18fd0ba4-c287-4859-9baf-592b54a7f9a2.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HAMPSHIRE COUNTY COUNCIL"
published: "2025-06-23"
---

# PH Live Longer Better Actives marketing campaign digital radio ads

Buyer: HAMPSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-18fd0ba4-c287-4859-9baf-592b54a7f9a2

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## Summary

The Hampshire County Council has awarded a contract for the "PH Live Longer Better Actives marketing campaign digital radio ads," focusing on advertising and marketing services. This initiative targets older adults in Hampshire, aiming to broadcast a 40-second radio advertisement across DAX digital platforms and Global radio stations for six weeks. The process followed a call-off from a framework agreement method under the procurement category of services, with a selective approach. The campaign, valued at £4,000, commenced its contract period on 17th June 2025, scheduled to end on 2nd November 2025. Located in Winchester, England, the Council's choice of industry category is advertising and marketing services, CPV code 79340000, with postal coordination SO23 8UJ.

This tender creates opportunities for small and medium-sized enterprises (SMEs) specialising in digital marketing and advertising to expand their business reach by collaborating with local councils on targeted marketing campaigns. Given the focus on digital radio ads, businesses with expertise in audio content creation or established relationships with digital broadcasting platforms will likely find this opportunity particularly lucrative. Moreover, participation as a supplier could enhance visibility and credibility within the public sector, potentially leading to further collaborations and growth. The existing awardee, Global Media Group Services Limited—an SME—is testimony to the accessibility of such contracts for similar-scale organisations.

## Notice

Public Health Live Longer Better marketing campaign. 40 second radio ad playing on DAX digital radio for 6 weeks, airing across Global radio stations and partner platforms/stations. 222,223 impressions. All required licences included. Ad targeted at older adults in Hampshire aged 65+ years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6e1dd82f-06fe-48a8-9448-55668a98c18c |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jun 2025 |
| Submission deadline | 16 Jun 2025 |
| Future notice date | Not specified |
| Award date | 15 Jun 2025 |
| Contract period | 16 Jun 2025 - 2 Nov 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000 |
| Lots value | Not specified |
| Awards value | £4,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HAMPSHIRE COUNTY COUNCIL |
| Locality | WINCHESTER |
| Post town | Southampton |
| Postcode | SO23 8UJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Winchester |
| Electoral ward | St Michael |
| Westminster constituency | Winchester |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GLOBAL MEDIA GROUP SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 23 Jun 2025 at 12:38 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6e1dd82f-06fe-48a8-9448-55668a98c18c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6e1dd82f-06fe-48a8-9448-55668a98c18c
  23rd June 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-18fd0ba4-c287-4859-9baf-592b54a7f9a2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-18fd0ba4-c287-4859-9baf-592b54a7f9a2.json.