---
title: "Open Contract for Undergraduate 2020 campaign - AWARD"
ocid: "ocds-b5fd17-191be023-a97f-42ec-94ec-82103e78e053"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-191be023-a97f-42ec-94ec-82103e78e053"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-191be023-a97f-42ec-94ec-82103e78e053.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-191be023-a97f-42ec-94ec-82103e78e053.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BOURNEMOUTH UNIVERSITY"
published: "2019-09-04"
---

# Open Contract for Undergraduate 2020 campaign - AWARD

Buyer: BOURNEMOUTH UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-191be023-a97f-42ec-94ec-82103e78e053

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## Summary

Bournemouth University has completed an open tender process for the appointment of an agency to assist with its Undergraduate recruitment campaign for the September 2020 academic entry. The procurement was classified under advertising and marketing services with a contract value of £180,000, awarded to Hybrid Media. The tender period ended on 29 July 2019, while the contract period commenced on 19 August 2019 and will run until 30 September 2020. This initiative aims to enhance student recruitment from feeder areas across the UK, targeting a diverse array of prospective students.

This contract presents significant opportunities for marketing and recruitment agencies, particularly those specialising in higher education or multi-channel campaign strategies. Businesses with expertise in advertising, recruitment services, and marketing will be well-positioned to leverage this partnership. With Bournemouth University's need for agile and innovative recruitment strategies, agencies that can effectively adapt to changing market dynamics and target new courses will be highly competitive in this tendering process.

## Notice

,Bournemouth University (BU) is seeking formal tendered offers for the appointment of an agency to support Bournemouth University's Undergraduate (UG) student recruitment efforts for September 2020 entry. Bournemouth University (BU) is seeking formal tendered offers for the appointment of an agency to support Bournemouth University's Undergraduate (UG) student recruitment efforts for September 2020 entry. With an annual recruitment cycle, an average of over 17,000 applications/4200 enrolments and almost 100 courses, we need a partner that can help deliver a multi-channel campaign that supports our continued success from 'feeder areas' (typically 100 - 150 miles) in the UK. The agency also needs to support the evolution of targeting strategies for new courses and new markets for a particular course on an agile and ad-hoc basis as defined throughout the campaign to maximise recruitment results.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d21aa76d-818e-4cfb-9a7b-ee206218be18 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Sep 2019 |
| Submission deadline | 29 Jul 2019 |
| Future notice date | Not specified |
| Award date | 18 Aug 2019 |
| Contract period | 18 Aug 2019 - 30 Sep 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £180,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BOURNEMOUTH UNIVERSITY |
| Locality | BOURNEMOUTH |
| Post town | Bournemouth |
| Postcode | BH1 3LH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK6 North Somerset, Somerset and Dorset |
| ITL 3 | TLK63 Bournemouth, Christchurch and Poole |
| Local authority | Bournemouth, Christchurch and Poole |
| Electoral ward | Bournemouth Central |
| Westminster constituency | Bournemouth West |
| Delivery location | TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HYBRID MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79600000 - Recruitment services

## Release History

- 4 Sep 2019 at 08:51 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d21aa76d-818e-4cfb-9a7b-ee206218be18
- 4 Sep 2019 at 08:36 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d21aa76d-818e-4cfb-9a7b-ee206218be18

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d21aa76d-818e-4cfb-9a7b-ee206218be18
  4th September 2019 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.bournemouth.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-191be023-a97f-42ec-94ec-82103e78e053. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-191be023-a97f-42ec-94ec-82103e78e053.json.