---
title: "Award of Supply of Search Engine Optimisation Services (SEO) to the British Council"
ocid: "ocds-b5fd17-19456308-6b2d-41c4-85f8-76eb77736cf5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-19456308-6b2d-41c4-85f8-76eb77736cf5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-19456308-6b2d-41c4-85f8-76eb77736cf5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-19456308-6b2d-41c4-85f8-76eb77736cf5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH COUNCIL(THE)"
published: "2023-03-09"
---

# Award of Supply of Search Engine Optimisation Services (SEO) to the British Council

Buyer: BRITISH COUNCIL(THE)  
Current stage: Award  
OCID: ocds-b5fd17-19456308-6b2d-41c4-85f8-76eb77736cf5

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## Summary

The British Council has awarded a contract for the supply of Search Engine Optimisation Services (SEO). The procurement process was conducted through a Competitive quotation method, with the contract valued at £200,000 GBP. Globant UK Limited was awarded the contract, with a contract period starting on 6th March 2023 and ending on 5th December 2023. The procurement stage was at the Award phase, and the tender period ended on 5th December 2022. The British Council is the buying organisation, located in London, England, and operates in the advertising and marketing services industry.

This tender for SEO services by the British Council presents an opportunity for businesses specialising in advertising and marketing services to compete for contracts. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise sector (VCSE) organisations are well-suited for this tender. Businesses interested in expanding their market reach and contributing to the British Council's IELTS marketing team's web domain strategy should consider participating in this procurement process. The contract seeks to consolidate multiple country domains into one global domain and improve organic traffic to the IELTS web platform, aligning with the British Council's strategic vision for digital marketing.

## Notice

The British Council has awarded a contract for services of an SEO agency to support the IELTS marketing team in implementing a new web domain strategy for the product. The new strategy will migrate our content from multiple country domains to one global domain (takeielts.britishcouncil.org) whilst ensuring we continue to drive increased organic traffic to our web estate in the future and minimise the resources required to do so. It is vital that we mitigate the risk of losing significant traffic and conversions whilst making these changes.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7e2eaebd-2497-472b-b3e5-f2dce7128f76 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Mar 2023 |
| Submission deadline | 5 Dec 2022 |
| Future notice date | Not specified |
| Award date | 12 Jan 2023 |
| Contract period | 6 Mar 2023 - 5 Dec 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | Not specified |
| Awards value | £200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL(THE) |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GLOBANT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 9 Mar 2023 at 15:38 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7e2eaebd-2497-472b-b3e5-f2dce7128f76

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7e2eaebd-2497-472b-b3e5-f2dce7128f76
  9th March 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-19456308-6b2d-41c4-85f8-76eb77736cf5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-19456308-6b2d-41c4-85f8-76eb77736cf5.json.