--- title: "Digital Media support for the Celebrating Culture 2021 campaign" ocid: "ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84.json" source: "Contracts Finder" current_stage: "Award" buyer: "NORFOLK COUNTY COUNCIL" published: "2021-07-01" --- # Digital Media support for the Celebrating Culture 2021 campaign Buyer: NORFOLK COUNTY COUNCIL Current stage: Award OCID: ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84.json) ## Summary The Norfolk County Council is overseeing a public procurement process aimed at securing digital media support for the "Celebrating Culture 2021" campaign, designed to boost the visitor economy in Norfolk and Suffolk. The tender, classified under the marketing services category, was published on 22 April 2021, with a total contract value of £85,000. The tender period concluded on 19 May 2021, and the resulting contract is set to commence on 14 June 2021, lasting until 31 January 2022. The procurement method used is an open procedure, allowing for broader participation. This tender presents a significant opportunity for digital marketing agencies, particularly those with experience in cultural or tourism campaigns, to contribute to a regional initiative benefiting from European Union funding. The successful applicant will play a crucial role in revitalising the region's visitor economy through innovative digital marketing strategies. Small and medium-sized enterprises (SMEs) are encouraged to participate, given that the project is suitable for their capabilities. Businesses looking to enhance their portfolio in public sector engagements should consider this opportunity to demonstrate their expertise in integrated marketing campaigns. ## Notice The Celebrating Culture 2021 Campaign is a regional collaboration supported by Norfolk County Council, Suffolk County Council, New Anglia Culture Board (NACB) Marketing Consortium and wider culture and tourism partners. The ambition is to amplify the profile of Norfolk and Suffolk's outstanding cultural offer and to boost the recovery of the regional visitor economy through an integrated narrative campaign focused on a series of 'headline' place-specific cultural initiatives around which our year-round cultural offer will be promoted. Norfolk County Council was seeking a digital marketing agency to help drive the success of a new 12-month PR and digital marketing cultural tourism campaign, Celebrating Culture 2021. Their role is to provide strategic recommendations, media booking, analytics and tracking, followed by evaluation of results in line with the strategic campaign objectives, supporting the recovery of the culture sector and visitor economy across Norfolk and Suffolk. The procurement is related to a project and/or programme financed by European Union funds and is part of the EXPERIENCE project which is funded by the Interreg France (Channel) England programme funded through ESIF funds by the European Commission. The EXPERIENCE project website can be found at https://www.tourismexperience.org/. Additional information: The procurement is related to a project and/or programme financed by European Union funds. EXPERIENCE is a project funded by the Interreg France (Channel) England programme which is funded through ESIF funds by the European Commission. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f3f6be6f-6604-49aa-a409-ec2822ac0bc6 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Jul 2021 | | Submission deadline | 19 May 2021 | | Future notice date | Not specified | | Award date | 13 Jun 2021 | | Contract period | 13 Jun 2021 - 31 Jan 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £85,000 | | Lots value | Not specified | | Awards value | £85,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NORFOLK COUNTY COUNCIL | | Locality | NORWICH | | Post town | Norwich | | Postcode | NR1 2DH | | Country | England | | ITL 1 | TLH East (England) | | ITL 2 | TLH5 Norfolk | | ITL 3 | TLH51 Norwich and East Norfolk | | Local authority | Norwich | | Electoral ward | Lakenham | | Westminster constituency | Norwich South | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | ANICCA DIGITAL | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 1 Jul 2021 at 08:29 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f3f6be6f-6604-49aa-a409-ec2822ac0bc6 - 22 Apr 2021 at 08:03 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ca013f73-487e-4c71-8c9a-2cd2bc0d7fe2 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f3f6be6f-6604-49aa-a409-ec2822ac0bc6 1st July 2021 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/ca013f73-487e-4c71-8c9a-2cd2bc0d7fe2 22nd April 2021 - Opportunity notice on Contracts Finder ## Notice URLs - https://in-tendhost.co.uk/norfolkcc/aspx/Home - https://www.tourismexperience.org/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-19b75ca3-90ba-4786-8c6c-a13f918e4e84.json.