---
title: "Accessibility & Inclusive Tourism - Educational & Awareness Raising Assets - AWARD"
ocid: "ocds-b5fd17-19ddc241-5bde-4cc7-8b5f-7f2a943d70d3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-19ddc241-5bde-4cc7-8b5f-7f2a943d70d3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-19ddc241-5bde-4cc7-8b5f-7f2a943d70d3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-19ddc241-5bde-4cc7-8b5f-7f2a943d70d3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2025-01-28"
---

# Accessibility & Inclusive Tourism - Educational & Awareness Raising Assets - AWARD

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-19ddc241-5bde-4cc7-8b5f-7f2a943d70d3

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## Summary

The West Midlands Growth Company (WMGC) has completed the procurement process for a project titled "Accessibility & Inclusive Tourism - Educational & Awareness Raising Assets." This falls under the film and video production industry category, with specific classifications including advertising, information, and entertainment film production. The tender was aimed at enhancing the accessibility and inclusivity of the tourism and hospitality sector through the production of educational videos. This project targets various locations, including the United Kingdom, British Overseas Territories, Channel Islands, Isle of Man, Europe, and the rest of the world. The procurement stage is Award, with the key contract period starting from 22nd January 2025 and concluding on 31st March 2025. The awarded contract, valued at £27,000, has been granted to Feel Good Films.

Businesses specialising in film and video production, particularly those with expertise in creating educational and promotional content, will find this tender to be a substantial growth opportunity. Companies capable of producing high-quality, impactful video content that supports accessibility and inclusivity in the tourism sector are well-suited to compete in such procurements. Collaborating with WMGC and Birmingham City Council allows businesses to contribute to meaningful projects that enhance visitor experiences and promote social responsibility. This tender also highlights the importance of using varied delivery methods to ensure training accessibility for customer-facing staff, providing an excellent platform for innovative video production companies to showcase their skills and expand their service offerings.

## Notice

West Midlands Growth Company want to deliver meaningful activities focused on accessibility and inclusivity. We have sought advice from an accessibility consultant who sits on our Tourism and Hospitality advisory board and their recommendations form the basis of this brief. A key recommendation is to explore the production and promotion of educational videos to support the tourism and hospitality sector to better welcome disabled visitors to the region and to their businesses. Our colleagues at Birmingham City Council (BCC) have commissioned a series of staff training videos focused in this area and we want to support this programme of work by delivering a B2C campaign alongside which raises awareness amongst consumers and visitors about the importance of access for all. WMGC currently provides access to a disability equality training programme on the Visit Birmingham website, aimed at the tourism and hospitality sector, to better welcome disabled visitors. The e-learning programme, which is free to access and commissioned by Birmingham City Council, is part of our Accessible Tourism Hub. The BCC commissioned videos will also sit on the Hub, and we (if as we work through this project deem it appropriate to) could also signpost the assets created as part of this tender brief to the Hub too. Although the content on the Hub is of very high quality and disabled-led, it is recognised that customer-facing staff in the industry are often not provided with the time to sit and perform lengthy training. Therefore, WMGC and BCC have considered alternative delivery methods of learning and development for welcoming disabled visitors, more suited to their work environment, such as impactful video shorts with signposting to the hub. This is what the BCC developed videos will achieve and will have a B2B focus. We wish to deliver an awareness raising campaign alongside this across our social platforms to support wider understanding and the importance of accessibility needs to a wider B2C audience. To support our wider work around accessibility, our accessibility consultant also identified a powerful opportunity to review and refresh the Visit Birmingham website content related to accessibility. Disabled visitors face unnecessary barriers when planning a trip due to missing or inaccurate information around transport, hotels and things to do. The purpose of such visits may be for events, leisure or work conferences, and visits may be international or domestic. We are currently addressing the gaps and updates to the Visit Birmingham website. The successful supplier will work alongside WMGC's Visitor Economy team and our designated accessibility consultant to deliver a series of meaningful and educational videos which can be used as part of a B2C campaign focused on access for all, to ensure visitors to the West Midlands are ensured a warm welcome and a positive experience, regardless of their access needs.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e682597c-3733-4e4e-94bb-af168c6807d7 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jan 2025 |
| Submission deadline | 3 Jan 2025 |
| Future notice date | Not specified |
| Award date | 13 Jan 2025 |
| Contract period | 22 Jan 2025 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £27,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FEEL GOOD FILMS |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment
- 44 - Construction structures and materials; auxiliary products to construction (except electric apparatus)
- 92 - Recreational, cultural and sporting services

### Codes

- 32354500 - Video films
- 44176000 - Film
- 92111210 - Advertising film production
- 92111250 - Information film production
- 92111310 - Entertainment film production

## Release History

- 28 Jan 2025 at 09:13 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e682597c-3733-4e4e-94bb-af168c6807d7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e682597c-3733-4e4e-94bb-af168c6807d7
  28th January 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-19ddc241-5bde-4cc7-8b5f-7f2a943d70d3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-19ddc241-5bde-4cc7-8b5f-7f2a943d70d3.json.