---
title: "629 - Brand Strategy Agency"
ocid: "ocds-b5fd17-19ffc9d2-e338-4034-a187-830354a9c07b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-19ffc9d2-e338-4034-a187-830354a9c07b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-19ffc9d2-e338-4034-a187-830354a9c07b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-19ffc9d2-e338-4034-a187-830354a9c07b.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ASTON UNIVERSITY"
published: "2022-02-16"
---

# 629 - Brand Strategy Agency

Buyer: ASTON UNIVERSITY  
Current stage: Tender  
OCID: ocds-b5fd17-19ffc9d2-e338-4034-a187-830354a9c07b

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## Summary

The procurement process titled "629 - Brand Strategy Agency" is currently being conducted by Aston University, located in Birmingham, England. This procurement falls under the advertising and marketing services category, specifically focusing on marketing management consultancy services. The tender is being carried out through an open procedure, aiming for bids to be submitted by the deadline on 28th February 2022. The total contract value is set at £140,000, with the contract period scheduled to begin on 21st March 2022 and conclude on 31st July 2022.

This tender presents an excellent opportunity for businesses in the marketing and advertising sectors to expand their reach and engage with a prestigious educational institution. Companies that specialise in brand strategy, marketing consultancy, or related services would be particularly well-suited to compete for this contract. With a focus on elevating Aston University's brand presence, this tender provides the potential for significant collaboration and growth in the evolving landscape of higher education marketing.

## Notice

Over the past 12-18 months, Aston University has developed a brand strategy to connect the University's strategy and mission with its wider marketing and communications strategies. The brand strategy and proposition has been developed in partnership with brand strategists and endorsed by the University Executive. The objective of this work is to leverage the brand strategy to move our understated proposition into a more powerful articulation of what we wish Aston University to be renowned for and associated with.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3648b82e-4adf-485a-8990-5f2909899ea1 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Feb 2022 |
| Submission deadline | 28 Feb 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 21 Mar 2022 - 31 Jul 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £140,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ASTON UNIVERSITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 7ET |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 16 Feb 2022 at 00:31 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3648b82e-4adf-485a-8990-5f2909899ea1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3648b82e-4adf-485a-8990-5f2909899ea1
  16th February 2022 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Register
  Link to e-tendering portal ProContract

## Notice URLs

- http://www.aston.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-19ffc9d2-e338-4034-a187-830354a9c07b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-19ffc9d2-e338-4034-a187-830354a9c07b.json.