---
title: "PR representation on behalf of AHDB covering the German and Austrian markets"
ocid: "ocds-b5fd17-1a6dc6ca-e59a-4348-b148-08265a344ee4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1a6dc6ca-e59a-4348-b148-08265a344ee4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1a6dc6ca-e59a-4348-b148-08265a344ee4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1a6dc6ca-e59a-4348-b148-08265a344ee4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-04-15"
---

# PR representation on behalf of AHDB covering the German and Austrian markets

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-1a6dc6ca-e59a-4348-b148-08265a344ee4

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## Summary

The public procurement process involves the Defra Network eTendering Portal as the buying organisation for a contract titled "PR representation on behalf of AHDB covering the German and Austrian markets," classified under Public Relations Services. The procurement method is an open procedure, with the contract awarded on 31 March 2021. The contract period is set for 26 April 2021 to 25 April 2025, with a value of £460,000. The tender was published on 14 December 2020, and potential suppliers were required to express their interest by the end of the tender period on 12 February 2021.

This tender presents substantial opportunities for businesses looking to expand into or strengthen their presence in the German and Austrian markets, particularly those in the food sector focusing on beef and lamb products. Companies that possess expertise in public relations and have experience in international markets would be ideally positioned to compete, especially if they have operational bases in Germany and a strong understanding of the local market dynamics.

## Notice

AWARDED - Germany is an important market for high quality beef and lamb, lamb in particular has a low level of per capita consumption on the German market - less than one kilo per capita per annum - offering good opportunities for market growth. Exports of British lamb to Germany have increased sharply in recent years and it is important this momentum is maintained. The Quality Standard Mark for British beef and lamb is a brand that is actively used in Germany, as is the PGI West Country beef ad West Country lamb. The successful representative will be responsible for increasing sales of quality assured British lamb and beef in Germany and Austria. The agency/representative must be based or have an office in Germany, and have sound knowledge of the German and Austrian beef and lamb market. The contract is for 1 year, with the option to extend for 3 further periods of 12 months if required. Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2c129d05-4ba9-45e7-9812-2080f72a662d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Apr 2021 |
| Submission deadline | 12 Feb 2021 |
| Future notice date | Not specified |
| Award date | 30 Mar 2021 |
| Contract period | 25 Apr 2021 - 25 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | £460,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TIM SCHÄFER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 15 Apr 2021 at 15:07 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2c129d05-4ba9-45e7-9812-2080f72a662d
- 14 Dec 2020 at 12:19 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6d9500cb-53f5-48b8-8bb2-79b12579dff3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2c129d05-4ba9-45e7-9812-2080f72a662d
  15th April 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/6d9500cb-53f5-48b8-8bb2-79b12579dff3
  14th December 2020 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/89a26574-c6e4-4e30-812b-54e94fbe097c
  n/a

## Notice URLs

- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1a6dc6ca-e59a-4348-b148-08265a344ee4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1a6dc6ca-e59a-4348-b148-08265a344ee4.json.