--- title: "Prospective Student Engagement and Conversion Service for Keele University" ocid: "ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55.json" source: "Contracts Finder" current_stage: "Tender" buyer: "KEELE UNIVERSITY" published: "2025-02-20" --- # Prospective Student Engagement and Conversion Service for Keele University Buyer: KEELE UNIVERSITY Current stage: Tender OCID: ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55.json) ## Summary Keele University is inviting tenders for a Prospective Student Engagement and Conversion Service, classified under marketing services. This open procurement process is for a contract valued at £1.9 million (excluding VAT) and targets services fully described in the provided Tender Specification. Located in Staffordshire, West Midlands, the tender period closes on 31st March 2025 at 12:00 PM, with the contract scheduled to run from 1st July 2025 to 30th September 2027, potentially extending until 30th September 2029. Businesses must follow the tender requirements strictly, with evaluations based on quality and price criteria. This tender represents a significant opportunity for companies specialising in marketing services, particularly those adept at managing student engagement and conversion. Small and medium-sized enterprises (SMEs) are expressly encouraged to participate in this open procedure, making it ideal for businesses looking to expand their portfolio by partnering with a reputable institution like Keele University. Successful bidders will have to demonstrate robust management structures, effective delivery approaches, and strong conversion rates to meet the university’s requirements. ## Notice Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT). The services required are fully described in the Tender Specification. All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification. All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT. Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University. The estimated total value of the contract over its duration (including the extension options if these are taken up) is PS1.9 million excluding VAT. Award Criteria: Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Price - Weighting: 300 marks Additional information: The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home Is a Recurrent Procurement Type? : Yes ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f3d634af-596f-4764-a560-f6359501b226 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Feb 2025 | | Submission deadline | 31 Mar 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Jul 2025 - 30 Sep 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,900,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | KEELE UNIVERSITY | | Locality | WEST MIDLANDS | | Post town | Stoke-on-Trent | | Postcode | ST5 5BG | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG2 Shropshire and Staffordshire | | ITL 3 | TLG24 Staffordshire CC | | Local authority | Newcastle-under-Lyme | | Electoral ward | Keele | | Westminster constituency | Newcastle-under-Lyme | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 20 Feb 2025 at 18:38 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f3d634af-596f-4764-a560-f6359501b226 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f3d634af-596f-4764-a560-f6359501b226 20th February 2025 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofkeele/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/universityofkeele/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55.json.