---
title: "Education is GREAT/Study UK Campaign Student Journey Research"
ocid: "ocds-b5fd17-1aaa4853-d22a-46d5-aa7f-3a636371db03"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1aaa4853-d22a-46d5-aa7f-3a636371db03"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1aaa4853-d22a-46d5-aa7f-3a636371db03.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1aaa4853-d22a-46d5-aa7f-3a636371db03.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH COUNCIL(THE)"
published: "2018-08-09"
---

# Education is GREAT/Study UK Campaign Student Journey Research

Buyer: BRITISH COUNCIL(THE)  
Current stage: Award  
OCID: ocds-b5fd17-1aaa4853-d22a-46d5-aa7f-3a636371db03

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## Summary

The British Council is conducting an active procurement process for the "Education is GREAT/Study UK Campaign Student Journey Research" project. This initiative falls under the category of research and development services and is aimed at enhancing the UK's appeal as a leading destination for international higher education. The tender period ended on 31 May 2018, with the contract period commencing on 11 June 2018 and concluding on 10 June 2021. The procurement method used for this tender was the open procedure, which is suitable for small and medium-sized enterprises (SMEs) as well as voluntary and community sector enterprises (VCSEs).

This tender presents significant opportunities for businesses involved in market research, consultancy, and strategic communication within the higher education sector. Companies with expertise in understanding international student behaviours, marketing strategies, and educational service enhancements are particularly well-suited to compete. By participating in this research initiative, businesses can position themselves as key contributors to shaping the future of the UK’s international education landscape, ultimately driving growth and expanding their market presence.

## Notice

The Study UK: Discover You campaign was designed and launched following George Osbourne's Autumn Statement in 2015 when he announced plans to recruit an additional 55,000 international students to the UK by 2020. The UK remains the 2nd most popular destination for Higher Education (HE) students with 196,000 new students enrolling with British Universities per year, out of a potential universe of approximately 5m internationally mobile students worldwide (UNESCO, 2013). Large proportions of international students are post graduates, or are in the latter years of undergraduate study. However the UK is losing share to established English speaking competitors and to emerging competitors. The UK competes well in terms of academic quality but less well in terms of costs (fees, daily life and some aspects of 'welcome'). Using these insights, the British Council and GREAT introduced a new overarching campaign to bring together the entire UK higher education sector around a core proposition to unify and focus the UK's international marketing efforts. This core proposition was 'Study UK: Discover You', intending to convey how 'the experiences, knowledge and confidence gained by studying in the UK will inspire you to define your own path'. Using this proposition and creative approach, a campaign was launched in October 2016 to position and promote the strengths of Great Britain as a world-leading study destination. The activity launched a four year campaign to promote awareness of the UK's universities and was branded as part of the international GREAT Britain campaign. Please see the Study UK central website for more details: https://study-uk.britishcouncil.org/ The International Higher Education sector is changing quickly, as is the online & media behaviour of our international student audience which covers both Under-Graduate and Post Graduate markets. As a result this brief for new strategic audience research is required to help us dig deeper into the student journey in our priority markets over a three-year period. Additional information: All applications to be made via: https://in-tendhost.co.uk/britishcouncil/aspx/Home

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6c660fee-09ba-4f01-a51d-1cf086e62dae |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Aug 2018 |
| Submission deadline | 31 May 2018 |
| Future notice date | Not specified |
| Award date | 6 Jun 2018 |
| Contract period | 10 Jun 2018 - 10 Jun 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL(THE) |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M1 6BB |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD33 Manchester |
| Local authority | Manchester |
| Electoral ward | Piccadilly |
| Westminster constituency | Manchester Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KUBI KALLOO |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 9 Aug 2018 at 10:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6c660fee-09ba-4f01-a51d-1cf086e62dae
- 17 May 2018 at 10:51 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5508dcbc-17e4-4ade-aea4-0b73958dc7c2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6c660fee-09ba-4f01-a51d-1cf086e62dae
  9th August 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/5508dcbc-17e4-4ade-aea4-0b73958dc7c2
  17th May 2018 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/britishcouncil/aspx/Home

## Notice URLs

- https://study-uk.britishcouncil.org/

## Provenance

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