--- title: "Creative Agency Services - AWARD" ocid: "ocds-b5fd17-1b1145d4-6f1b-40d5-8512-b2a717d41ec4" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1b1145d4-6f1b-40d5-8512-b2a717d41ec4" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1b1145d4-6f1b-40d5-8512-b2a717d41ec4.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-1b1145d4-6f1b-40d5-8512-b2a717d41ec4.json" source: "Contracts Finder" current_stage: "Award" buyer: "UNIVERSITY OF SUNDERLAND" published: "2022-06-28" --- # Creative Agency Services - AWARD Buyer: UNIVERSITY OF SUNDERLAND Current stage: Award OCID: ocds-b5fd17-1b1145d4-6f1b-40d5-8512-b2a717d41ec4 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1b1145d4-6f1b-40d5-8512-b2a717d41ec4) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1b1145d4-6f1b-40d5-8512-b2a717d41ec4.json) ## Summary The University of Sunderland is seeking tenders for Creative Agency Services to enhance its global marketing efforts for career-focused and profession-facing courses. The contract, which has been awarded to Jaywing UK Limited, is set to commence on 4th July 2022 and will run for three years, with an option to extend for an additional two years. The total contract value is estimated at £2.2 million, with an initial budget of approximately £200,000 per annum. This award falls within the services category, specifically design consultancy and marketing services, with a contract period ending on 3rd July 2025. This tender presents significant opportunities for businesses in the creative and marketing sectors, particularly those specialising in design consultancy, advertising campaigns, and graphic design. Companies that can demonstrate capability in promoting educational institutions to a competitive global market would be particularly well-suited for future bids. With a substantial budget and an opportunity for potential increased spend, this case offers a robust avenue for growth and collaboration within the education sector. ## Notice AWARDED The University of Sunderland and its subsidiaries would like to invite tenderers to provide Creative Agency Services, the successful supplier will help the University promote its 'life changing' brand and 'career-focused' and 'professions-facing' courses to a global audience in a highly competitive and regulated market. Working with the University of Sunderland and its subsidiaries commencing approximately July 2022, the tender is for a period of 3 years' with the option to extend for 2 years (in 12 monthly increments). The overall contract value is estimated at GBP PS1,100,000 (excluding VAT) over 5 years' (the maximum contract length) i.e. GBP PS200,000 per annum approximately (excluding VAT where applicable) but with an additional sum in the first year - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award. Note agencies who are already engaged with other local North East of England HEIs may have a conflict of interest and could be excluded. Expressions of interest and tender documents are available via In-Tend https://in-tendhost.co.uk/universityofsunderland/aspx/Home Note closing date for return of tenders and documents is 12 noon - Thursday 17th March 2022 ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d7d0dfd4-cb3d-4939-9a2e-bb4cf57d7da2 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 28 Jun 2022 | | Submission deadline | 17 Mar 2022 | | Future notice date | Not specified | | Award date | 6 Jun 2022 | | Contract period | 3 Jul 2022 - 3 Jul 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £2,200,000 | | Lots value | Not specified | | Awards value | £2,200,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF SUNDERLAND | | Locality | SUNDERLAND | | Post town | Sunderland | | Postcode | SR1 3SD | | Country | England | | ITL 1 | TLC North East (England) | | ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear | | ITL 3 | TLC44 Sunderland | | Local authority | Sunderland | | Electoral ward | Millfield | | Westminster constituency | Sunderland Central | | Delivery location | TLC North East (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | JAYWING | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341400 - Advertising campaign services - 79342000 - Marketing services - 79415200 - Design consultancy services - 79822500 - Graphic design services ## Release History - 28 Jun 2022 at 11:02 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d7d0dfd4-cb3d-4939-9a2e-bb4cf57d7da2 - 28 Jun 2022 at 08:08 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d7d0dfd4-cb3d-4939-9a2e-bb4cf57d7da2 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/d7d0dfd4-cb3d-4939-9a2e-bb4cf57d7da2 28th June 2022 - Awarded contract notice on Contracts Finder ## Notice URLs - http://services.sunderland.ac.uk/finance/sections/procurement/ - https://in-tendhost.co.uk/universityofsunderland/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1b1145d4-6f1b-40d5-8512-b2a717d41ec4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1b1145d4-6f1b-40d5-8512-b2a717d41ec4.json.