---
title: "Provision of Consultancy Advice on Market Segmentation"
ocid: "ocds-b5fd17-1b5b4ae7-89fb-4dbb-9abb-f201bc9fa319"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1b5b4ae7-89fb-4dbb-9abb-f201bc9fa319"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1b5b4ae7-89fb-4dbb-9abb-f201bc9fa319.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1b5b4ae7-89fb-4dbb-9abb-f201bc9fa319.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CROWN COMMERCIAL SERVICE : CABINET OFFICE"
published: "2021-07-22"
---

# Provision of Consultancy Advice on Market Segmentation

Buyer: CROWN COMMERCIAL SERVICE : CABINET OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-1b5b4ae7-89fb-4dbb-9abb-f201bc9fa319

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## Summary

The procurement process involved the Crown Commercial Service: Cabinet Office, which has concluded the provision of consultancy advice on market segmentation. This initiative falls under the marketing management consultancy services category and is valued at £348,770. The contract, which was awarded to Baringa Partners LLP, commenced on 26 April 2021 and concluded on 13 August 2021. The procurement method used for this process was selective, executed through a call-off from a framework agreement, and it was announced on 21 April 2021.

This tender presents significant opportunities for firms specialising in consultancy services, particularly those with expertise in market segmentation strategies. Businesses that would be particularly well-suited to compete include medium to large marketing consultancies capable of delivering comprehensive market analysis and strategic advice. Taking part in such public procurement contracts could enable these companies to expand their portfolios and enhance their reputation within the public sector.

## Notice

Consultancy support to advise on a market segmentation approach

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/600cf9db-a7b8-49a5-834b-6066ba9d2ab8 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jul 2021 |
| Submission deadline | 30 Mar 2021 |
| Future notice date | Not specified |
| Award date | 20 Apr 2021 |
| Contract period | 25 Apr 2021 - 13 Aug 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £348,770 |
| Lots value | Not specified |
| Awards value | £348,770 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CROWN COMMERCIAL SERVICE : CABINET OFFICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BARINGA PARTNERS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 22 Jul 2021 at 08:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/600cf9db-a7b8-49a5-834b-6066ba9d2ab8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/600cf9db-a7b8-49a5-834b-6066ba9d2ab8
  22nd July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c88070f4-ec93-4047-bcd6-6e5469b10edf
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/616763a8-7203-47ba-b151-e3ab9f56a433

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1b5b4ae7-89fb-4dbb-9abb-f201bc9fa319. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1b5b4ae7-89fb-4dbb-9abb-f201bc9fa319.json.