--- title: "User Experience and User Insight Platform - AWARD" ocid: "ocds-b5fd17-1b985a81-2be5-4dc8-b19b-628e6cf34ddd" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1b985a81-2be5-4dc8-b19b-628e6cf34ddd" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1b985a81-2be5-4dc8-b19b-628e6cf34ddd.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-1b985a81-2be5-4dc8-b19b-628e6cf34ddd.json" source: "Contracts Finder" current_stage: "Award" buyer: "ORDNANCE SURVEY" published: "2025-03-19" --- # User Experience and User Insight Platform - AWARD Buyer: ORDNANCE SURVEY Current stage: Award OCID: ocds-b5fd17-1b985a81-2be5-4dc8-b19b-628e6cf34ddd [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1b985a81-2be5-4dc8-b19b-628e6cf34ddd) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1b985a81-2be5-4dc8-b19b-628e6cf34ddd.json) ## Summary Ordnance Survey, Britain's national mapping agency, has completed the procurement process for a User Experience and User Insight Platform. The award for this contract was finalised on 18th March 2025, with UserTesting Technologies Limited securing the contract valued at £299,214.30. The contract, classified under Software package and information systems, spans from 18th March 2025 to 17th March 2027, with an option for yearly extensions of up to two additional years. The procurement method used was an open procedure, and the service will be deployed at Ordnance Survey's headquarters in Southampton, South West England. Key aspects of this tender include a focus on enhancing user experience and customer insight for OS and its consumer-facing subsidiary, OS Leisure Limited. This tender represents a significant opportunity for businesses specialising in user experience research and testing tools. Companies that provide innovative UX solutions and can adapt to meet the evolving needs of a diverse user base stand to benefit greatly. The awarded contract will support Ordnance Survey's mission to develop user-centric products, increasing outdoor engagement and customer satisfaction. As the contract allows for potential extensions, there is a long-term growth possibility for the awarded supplier, making this an attractive opportunity for established businesses in the UX and software development industry. ## Notice Ordnance Survey (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals (B2G, B2B, B2C). Further information on OS can be found on our website http://www.os.uk. Ordnance Survey Leisure Limited ('OSLL') is the consumer facing subsidiary element of the Ordnance Survey Ltd business. This means that whilst Ordnance Survey Ltd might be procuring and entering the contract, OSLL will also have the right to use the services procured. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS' approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more. OS is focused on a customer centric approach to developing its' products and therefore requires a User Experience (UX) research & testing tool to understand OS' user needs and behaviours and to test viability and value of new ideas and prototypes with a representative audience or a variety of user groups. The contract will be for an initial term of 2 years, with the option to extend annually for a further 2 years (2+1+1). ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9f35c165-e898-472e-b6a8-c0f0565fc1b4 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 19 Mar 2025 | | Submission deadline | 27 Jan 2025 | | Future notice date | Not specified | | Award date | 18 Mar 2025 | | Contract period | 18 Mar 2025 - 17 Mar 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £299,214 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ORDNANCE SURVEY | | Locality | SOUTHAMPTON | | Post town | Southampton | | Postcode | SO16 0AS | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ36 Central Hampshire | | Local authority | Test Valley | | Electoral ward | Chilworth, Nursling & Rownhams | | Westminster constituency | Romsey and Southampton North | | Delivery location | TLK South West (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | USERTESTING TECHNOLOGIES LIMITED FKA USERZOOM | ## CPV Codes ### Divisions - 48 - Software package and information systems ### Codes - 48000000 - Software package and information systems ## Release History - 19 Mar 2025 at 14:22 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9f35c165-e898-472e-b6a8-c0f0565fc1b4 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/9f35c165-e898-472e-b6a8-c0f0565fc1b4 19th March 2025 - Awarded contract notice on Contracts Finder ## Notice URLs - http://www.os.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1b985a81-2be5-4dc8-b19b-628e6cf34ddd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1b985a81-2be5-4dc8-b19b-628e6cf34ddd.json.