---
title: "Student Recruitment Marketing Services"
ocid: "ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ASTON UNIVERSITY"
published: "2026-01-12"
---

# Student Recruitment Marketing Services

Buyer: ASTON UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff

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## Summary

Aston University, based in Birmingham, has completed the procurement process for "Student Recruitment Marketing Services," falling under the industry category of Advertising Services (CPV code 79341000). The process involved a selective procurement method, executed as a call-off from the ESPO Advertising Solutions framework, specifically Lot 4 for Student Marketing. The awarded contract, valued at £2,500,000, commenced on 1st January 2026 and will run until 31st December 2027, with options to extend for a further three years until the end of 2030. The award was made on 28th October 2025 to SMRS Ltd, a Manchester-based SME, with the contract notice published on 12th January 2026.

This tender represents a substantial opportunity for growth within the marketing and advertising sector, particularly for firms with expertise in student recruitment and media planning across various digital platforms. It is especially suitable for small and medium-sized enterprises capable of delivering tailored marketing solutions. The procurement process's structure allows such businesses to leverage their agility and specialised market insights, positioning themselves competitively to support educational institutions in enhancing their recruitment strategies.

## Notice

Services include, but are not limited to: - Media planning and buying across managed digital platforms (including PPC and paid social), education channels and above-the-line media - Campaign reporting and optimisation - Sector insight and expertise Awarded following a further competition via the ESPO Advertising Solutions framework (Lot 4 - Student Marketing). Options to extend for a further 3 years to 31/12/2030.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7649ad7e-0ada-4c56-9942-9c5dabea928f |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jan 2026 |
| Submission deadline | 29 Sep 2025 |
| Future notice date | Not specified |
| Award date | 28 Oct 2025 |
| Contract period | 1 Jan 2026 - 31 Dec 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,500,000 |
| Lots value | Not specified |
| Awards value | £2,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ASTON UNIVERSITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 7ET |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | S M R S |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 12 Jan 2026 at 13:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7649ad7e-0ada-4c56-9942-9c5dabea928f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7649ad7e-0ada-4c56-9942-9c5dabea928f
  12th January 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1c91e9a2-936d-4b02-9e05-0ee9ff4760ff.json.