--- title: "Decision Making of Adult Learners" ocid: "ocds-b5fd17-1d1bc078-c967-43b3-80b9-58172df24041" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1d1bc078-c967-43b3-80b9-58172df24041" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1d1bc078-c967-43b3-80b9-58172df24041.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-1d1bc078-c967-43b3-80b9-58172df24041.json" source: "Contracts Finder" current_stage: "Award" buyer: "DEPARTMENT FOR EDUCATION" published: "2018-04-30" --- # Decision Making of Adult Learners Buyer: DEPARTMENT FOR EDUCATION Current stage: Award OCID: ocds-b5fd17-1d1bc078-c967-43b3-80b9-58172df24041 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1d1bc078-c967-43b3-80b9-58172df24041) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1d1bc078-c967-43b3-80b9-58172df24041.json) ## Summary The Department for Education has initiated a tender for a qualitative study titled "Decision Making of Adult Learners," aiming to explore the motivations and barriers that adults face when pursuing learning opportunities. This procurement falls under the industry category of Research and Development Consultancy Services, with a budget of £90,000. The tender period is open until midday on 8th December 2017, and the expected contract duration is from 31st January 2018 to 31st July 2018. The procurement method is an open procedure, allowing broad participation in the tendering process. This tender presents significant opportunities for businesses specialising in research methodologies, qualitative studies, and educational consultancy. Firms with capabilities in behavioural science, policy analysis, and data collection would be particularly well-suited to compete for this contract. Additionally, companies with established networks and experience in educational research can leverage this opportunity to contribute to understanding learners' experiences and inform policy improvements, which may ultimately lead to greater overall engagement in adult education. ## Notice Qualitative study to gain a detailed understanding of how and why adults decide to undertake learning. The research will develop our understanding of the behavioural drivers for the decisions they take, and it will identify the critical points where adults make decisions and what levers are available to policy makers to influence those. The aims of this project are to: 1) Identify the motivations to undertaking learning as an adult. 2) Identify the barriers to entering learning as an adult. 3) Identify what information sources and networks potential learners are aware of and interact with. 4) Map the decision making process to adopt a particular learning pathway. This will identify at which points different barriers and motivations affect potential learners, and what trigger points exist in which adults are likely to re-enter learning. 5) Explore how motivations, barriers, awareness, processes and experiences vary for different groups of adults and different types of learning to assist in better targeting interventions. 6) Identify what practical levers exist to encourage more adults into learning, and where, when and with whom they would best be employed in order to have most impact. We expect that a recognised behaviour theory framework (e.g. COM-B) will be used to conduct a content analysis of 1-1 interviews with adult learners and non-learners. This will lead to a structured method of mapping motivations and barriers to learning in the decision making process and potential opportunities for interventions. WORD LIMIT SHOULD BE NOT LONGER THAN 1,000 WORDS Additional information: CLOSING DATE FOR EXPRESSIONS OF INTEREST - MIDDAY 8TH DECEMBER PLEASE SEE ATTACHMENTS FOR INFORMATION/TEMPLATES WORD LIMIT SHOULD BE NO LONGER THAN 1,000 WORDS ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/96f6ae6f-6801-4d7c-bc94-894a858f4b94 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Apr 2018 | | Submission deadline | 8 Dec 2017 | | Future notice date | Not specified | | Award date | 26 Jan 2018 | | Contract period | 2 Feb 2018 - 21 Sep 2018 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £90,000 | | Lots value | Not specified | | Awards value | £89,225 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEPARTMENT FOR EDUCATION | | Locality | SHEFFIELD | | Post town | Sheffield | | Postcode | S1 2FJ | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE3 South Yorkshire | | ITL 3 | TLE32 Sheffield | | Local authority | Sheffield | | Electoral ward | City | | Westminster constituency | Sheffield Central | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | KANTAR PUBLIC | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73200000 - Research and development consultancy services ## Release History - 30 Apr 2018 at 13:47 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/96f6ae6f-6801-4d7c-bc94-894a858f4b94 - 16 Feb 2018 at 14:24 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/96f6ae6f-6801-4d7c-bc94-894a858f4b94 - 15 Feb 2018 at 16:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/96f6ae6f-6801-4d7c-bc94-894a858f4b94 - 1 Dec 2017 at 11:22 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a4c69e8a-4bac-4f3c-804b-1270a0078a43 - 1 Dec 2017 at 11:21 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a4c69e8a-4bac-4f3c-804b-1270a0078a43 - 24 Nov 2017 at 14:17 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a4c69e8a-4bac-4f3c-804b-1270a0078a43 - 24 Nov 2017 at 14:17 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a4c69e8a-4bac-4f3c-804b-1270a0078a43 - 24 Nov 2017 at 11:47 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a4c69e8a-4bac-4f3c-804b-1270a0078a43 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/96f6ae6f-6801-4d7c-bc94-894a858f4b94 30th April 2018 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/a4c69e8a-4bac-4f3c-804b-1270a0078a43 1st December 2017 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/47ec22b6-eca6-441c-87e9-3fb92d6358ac Decision Making of Adult Learners - https://www.contractsfinder.service.gov.uk/Notice/Attachment/a0dc42e0-592a-46d8-bfb0-b05626e9fe03 EOI Form - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e21cad99-cbd3-4747-8ff7-ee399b02fc65 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/3b6a5bbd-d7d0-46b9-91cc-e30c409fb9b5 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1d1bc078-c967-43b3-80b9-58172df24041. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1d1bc078-c967-43b3-80b9-58172df24041.json.