--- title: "Audience Insight Research" ocid: "ocds-b5fd17-1e12cfe7-ea71-4ef0-ac34-71bd7e76cbe2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1e12cfe7-ea71-4ef0-ac34-71bd7e76cbe2" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1e12cfe7-ea71-4ef0-ac34-71bd7e76cbe2.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-1e12cfe7-ea71-4ef0-ac34-71bd7e76cbe2.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BFI" published: "2022-07-13" --- # Audience Insight Research Buyer: BFI Current stage: Tender OCID: ocds-b5fd17-1e12cfe7-ea71-4ef0-ac34-71bd7e76cbe2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1e12cfe7-ea71-4ef0-ac34-71bd7e76cbe2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1e12cfe7-ea71-4ef0-ac34-71bd7e76cbe2.json) ## Summary The British Film Institute (BFI) is currently seeking proposals for a tender entitled "Audience Insight Research," aimed at managing a year-long research project that will analyse audience engagement across various platforms, such as the BFI London Film Festival and BFI Player. The tender is classified under market research services and is being conducted as an open procurement process, with a deadline for submissions set for 12:00 noon on 2 August 2022. The contract period is expected to commence on 23 August 2022 and run until 22 August 2023. The BFI is located at 21 Stephen Street, London, and has allocated a budget of £65,000 for this initiative. This tender presents significant opportunities for businesses specialising in market research and audience analytics, particularly those equipped to conduct both quantitative surveys and qualitative assessments. Companies that can demonstrate experience in engaging diverse audiences within cultural contexts, including digital platforms, would be well-suited to compete. With the BFI's focus on diversifying audiences and enhancing digital access, contractors that offer innovative research methodologies and actionable insights will be in a strong position to win this contract and contribute to the BFI's strategic goals. ## Notice The British Film Institute (the 'BFI') is seeking to appoint a supplier to manage a year-long research project into the audiences who engage with the BFI's public offer. This should encompass a quantitative tracking survey that will provide key metrics on audiences across five different touchpoints and additional qualitative 'deep dives' into particular areas of focus that need more analysis. The touchpoints are a mixture of digital and in-person experiences. A key outcome of this research is to understand the audiences both in-person and online and how they differ. BACKGROUND The BFI regularly conducts research amongst its constituent audiences and consumers in order to measure and evaluate reach and diversity. As part of our future plan and our focus on two core areas for transforming access - diversifying audiences and growing our digital platforms - we have identified two major areas that we now seek to address with a new programme of audience research that will provide the BFI with insight that can be utilised for decision making. SERVICE REQUIREMENT The BFI's primary objective is quantitatively to profile and build a picture of its audience engagement across five key touchpoints in order to better understand: o the socio-demographic profile of our audiences o the frequency of their engagement and type of engagement o the motivations behind their most recent engagement o the impact of their experience with the BFI o their un-met needs o their loyalty and intentions to continue with subscription-based elements (BFI membership, BFI Player, Sight and Sound magazine) o their brand perception of the BFI The following list represents the five main touchpoints for which we wish to collect data. Some of these are overlapping e.g., visitors to the Southbank may well have used BFI Player or engaged on BFI social media platforms; o the BFI London Film Festival o the BFI Flare Film Festival o BFI Player and free video-on-demand (VoD) o BFI Southbank venue and/or BFI IMAX o Social media Full details are set out in the Invitation to Tender document. The tender deadline is 12:00 noon on 2 August 2022. Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d764ec84-d52f-4340-b370-019d41aec8b0 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 13 Jul 2022 | | Submission deadline | 2 Aug 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 23 Aug 2022 - 22 Aug 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £65,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BFI | | Locality | LONDON | | Post town | West London | | Postcode | W1T 1LN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 13 Jul 2022 at 13:49 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d764ec84-d52f-4340-b370-019d41aec8b0 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/d764ec84-d52f-4340-b370-019d41aec8b0 13th July 2022 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/bfi/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/bfi/aspx/Tenders/Current ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1e12cfe7-ea71-4ef0-ac34-71bd7e76cbe2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1e12cfe7-ea71-4ef0-ac34-71bd7e76cbe2.json.