---
title: "QSM PR Activity for Spanish market"
ocid: "ocds-b5fd17-1e37865c-adca-11e6-9901-0019b9f3037b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1e37865c-adca-11e6-9901-0019b9f3037b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1e37865c-adca-11e6-9901-0019b9f3037b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1e37865c-adca-11e6-9901-0019b9f3037b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2016-12-20"
---

# QSM PR Activity for Spanish market

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-1e37865c-adca-11e6-9901-0019b9f3037b

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## Summary

The procurement process titled "QSM PR Activity for Spanish market" is initiated by the Department for Environment, Food & Rural Affairs (DEFRA), aimed at enhancing awareness of Assurance and Quality schemes, specifically the Quality Standard Mark, for beef and lamb in Spain. The project is classified under public relations services and has a contract value of £180,000, with a minimum value of £90,000. The tender period has officially ended, and the contract is set to commence on 3rd April 2017, continuing until 1st April 2021. The procurement method used was an open procedure, allowing multiple suppliers to participate in the bidding process. The relevant delivery location for this contract is the West Midlands region of the United Kingdom.

This tender presents significant business growth opportunities for agencies specialising in public relations and marketing within the food sector, particularly those with experience in international markets. Suitable businesses should ideally possess capabilities in executing comprehensive media strategies, engaging with Spanish supermarkets and food service establishments, and creating targeted content in Spanish, as submissions are required to be in this language. This project enables prospective suppliers to leverage their expertise to increase the visibility of assured products in the Spanish market, thereby enhancing their portfolio and client base in the process.

## Notice

AHDB require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (Sello de Calidad) (QSM) for beef and lamb. To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service: Press before, during and after Spanish Trade Shows PR event with Supermarkets in Spain PR events with Spanish Foodservice For Press, the agency would be expected to: Update Social Media accounts, update AHDB's Spanish website with the latest videos, pictures, collaterals, press releases etc Production of analytical reports from Google Analytics Source and suggest information to be included in AHDB's Spanish e-Newsletter Put together a yearly calendar of Press Releases For PR event with Supermarkets in Spain, we would be expecting: Activities/events designed to increase visibility of assured product and to strengthen further commitment of major retailers to assured product such as QSM Building greater recognition and understanding of assured products to ensure shoppers can differentiate the product on the shelf For PR events with the Spanish Foodservice Present activity/event designed to increase the visibility of the schemes to Spanish restaurants. Event would take format of workshop/show cooking Redesign and adjust to the Spanish Foodservice sector some specific AHDB collaterals published in English. Submissions to be in Spanish Additional information: Suppliers Instructions How to Express Interest in this Tender~: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the 'PQQs / ITTs Open To All Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant PQQ/ ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the PQQ /ITT into your 'My PQQs/ My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ ITT Details' box 3. Responding to the tender - Click 'My Response' under 'PQQ/ ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a7441400-7843-4e4c-a195-681c3446f05a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Dec 2016 |
| Submission deadline | 11 Nov 2016 |
| Future notice date | Not specified |
| Award date | 30 Nov 2016 |
| Contract period | 2 Apr 2017 - 2 Apr 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £180,000 |
| Lots value | Not specified |
| Awards value | £185,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AVANCE COMUNICACIÓN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 20 Dec 2016 at 12:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a7441400-7843-4e4c-a195-681c3446f05a
- 18 Nov 2016 at 20:17 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/798b9f08-9298-4095-a5a8-b88796fa3a05

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a7441400-7843-4e4c-a195-681c3446f05a
  20th December 2016 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/798b9f08-9298-4095-a5a8-b88796fa3a05
  1st September 2016 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.ahdb.org.uk
- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1e37865c-adca-11e6-9901-0019b9f3037b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1e37865c-adca-11e6-9901-0019b9f3037b.json.