---
title: "(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation"
ocid: "ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-01-31"
---

# (NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4

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## Summary

The procurement process involves Newcastle University, which is seeking a supplier for a CRM platform to enhance marketing automation, lead nurturing, and lead generation. This contracting opportunity falls within the programming services of packaged software products and is situated in the North East region of the United Kingdom. The procurement method employed is a selective tender, with the contract period set to run from February 1, 2022, to January 31, 2023. The tender was completed with an award date of January 31, 2022, and the total contract value is £136,734.

This tender represents a significant opportunity for businesses specialising in software development, particularly those with expertise in CRM systems and marketing automation solutions. Businesses that are innovative and capable of delivering strategic and technical support are well-suited to compete for this contract. With a focus on optimizing specific platform functionalities and addressing a substantial capacity requirement of maintaining over 217,000 contact records, firms that can offer robust, scalable solutions could greatly benefit from engagement in this procurement process.

## Notice

We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop. The platform specifically is required to have ability to: 1) Host and maintain Newcastle University's contact databases 2) Contact segmentation 3) Lead scoring 4) Lead nurturing and generation 5) Marketing automation 6) Email communications and campaigns 7) Ability to manage and maintain contact enquiries centrally 8) Landing page creation 9) Ability to track paid activity and retarget contacts 10) Blog hosting and publishing 11) Chat agent and bot functionality 12) Detailed reporting and dashboards including attribution 13) CTAs and form submissions 14) Dedicated IP for email 15) Governance and user permissions/levels 16) Host content on multiple sub domains 17) Technical and strategical support 18) Website CMS 19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/88453743-11b0-4de1-bf72-912ab033bb25 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2022 |
| Submission deadline | 16 Dec 2021 |
| Future notice date | Not specified |
| Award date | 31 Jan 2022 |
| Contract period | 1 Feb 2022 - 31 Jan 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £123,000 |
| Lots value | Not specified |
| Awards value | £136,734 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HUBSPOT |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 72210000 - Programming services of packaged software products

## Release History

- 31 Jan 2022 at 09:06 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/88453743-11b0-4de1-bf72-912ab033bb25

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/88453743-11b0-4de1-bf72-912ab033bb25
  31st January 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1e4b7407-fe33-4321-8dd3-f0c0f48513f4.json.