---
title: "Expert Advice on Assessing Customer Valuations"
ocid: "ocds-b5fd17-1e4ea33c-7fa7-484c-80b8-496a46f254e3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1e4ea33c-7fa7-484c-80b8-496a46f254e3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1e4ea33c-7fa7-484c-80b8-496a46f254e3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1e4ea33c-7fa7-484c-80b8-496a46f254e3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WATER SERVICES REGULATION AUTHORITY"
published: "2018-05-17"
---

# Expert Advice on Assessing Customer Valuations

Buyer: WATER SERVICES REGULATION AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-1e4ea33c-7fa7-484c-80b8-496a46f254e3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1e4ea33c-7fa7-484c-80b8-496a46f254e3)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1e4ea33c-7fa7-484c-80b8-496a46f254e3.json)

## Summary

The procurement process titled "Expert Advice on Assessing Customer Valuations" has been conducted by the Water Services Regulation Authority, headquartered in Birmingham, England. This process falls under the research and development consultancy services category and was classified as a selective procurement method, using a call-off from a framework agreement. The tender period ended on 14th February 2018, and the awarded contract, valued at £32,588, commenced on 26th February 2018 and concluded on 29th March 2018. The project location encompassed regions in both the West Midlands and London.

This contract presents significant growth opportunities for consulting firms, particularly those specialising in market research, behavioural economics, and customer engagement strategies. Businesses that possess expertise in evaluating customer valuation techniques and are capable of delivering comprehensive workshops or advisory services would be particularly well-suited to compete in similar future tenders. Participation in such contracts could enable firms to establish valuable connections within the public sector and enhance their reputation as leading consultants in the utilities industry.

## Notice

We require expert advice on assessing companies' evidence on customer valuation techniques such as stated preference willingness to pay, revealed preference willingness to pay, experiments, behavioural economic approaches, data from day-to-day contacts etc. Companies will use these techniques to support their business plan proposals for the 2019 price review (PR19). We expect the suppliers to set out what good looks like for these customer valuation techniques, which will involve some consideration of their limitations as well as their strengths. We will use this expert advice to inform our development of the initial assessment plan (IAP) tests that involve assessing companies' evidence on customer valuations. [Note: we do not require the contractor to develop these tests]. We will require the supplier to provide a workshop to Ofwat staff on what good looks like for customer valuation techniques and what to look out for when assessing companies' customer valuations at PR19. Tasks for the supplier Ofwat welcomes views on different or additional steps that it would need to consider to ensure it meet its objective. 1. Task 1 - Evaluate the use of different customer valuation techniques - this should draw on a range of literature as well as the lessons learnt from PR14. In evaluating the different approaches the supplier should: * Set out the limitations of each of the techniques. * Outline what analysis and challenges we can apply to test the validity of each technique. * Outline the issues associated with the practical application of each technique. * Identify what good look likes for each technique. This work should complement the research that has already been carried out on behalf of CCWater. Particular focus should be given to less familiar methods, for instance, behavioural experiments. 2. Task 2 - Identify which customer valuation techniques companies could apply at PR19 for their customer engagement, performance outcomes, ODIs and cost adjustment claims. [Note that this has been done to some extent by the work carried out on behalf of CCWater.] 3. Task 3 - The supplier should write a report providing expert advice on assessing companies' evidence on customer valuation techniques such as stated preference willingness to pay, revealed preference willingness to pay, experiments, behavioural economic approaches, data from day-to-day contacts etc. The report can use studies. These case studies can come from a range of sectors. 4. Task 4 - The supplier should provide a workshop to Ofwat staff on what good looks like for customer valuation techniques and what to look out for when assessing companies' customer valuations at PR19.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5b7210b3-bae1-46e5-a116-29bbf84babf2 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 May 2018 |
| Submission deadline | 14 Feb 2018 |
| Future notice date | Not specified |
| Award date | 21 Feb 2018 |
| Contract period | 26 Feb 2018 - 29 Mar 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £32,588 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WATER SERVICES REGULATION AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B5 4UA |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England), TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ICF CONSULTING SERVICES |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73200000 - Research and development consultancy services

## Release History

- 17 May 2018 at 13:46 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5b7210b3-bae1-46e5-a116-29bbf84babf2
- 18 Apr 2018 at 13:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5b7210b3-bae1-46e5-a116-29bbf84babf2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5b7210b3-bae1-46e5-a116-29bbf84babf2
  17th May 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/aa714461-8368-4031-92d4-af15be060562
  Contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1e4ea33c-7fa7-484c-80b8-496a46f254e3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1e4ea33c-7fa7-484c-80b8-496a46f254e3.json.