---
title: "Market Research Services for Teacher Recruitment Campaigns"
ocid: "ocds-b5fd17-1ea13da8-1034-4a51-b009-bb22c7f224e6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1ea13da8-1034-4a51-b009-bb22c7f224e6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1ea13da8-1034-4a51-b009-bb22c7f224e6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1ea13da8-1034-4a51-b009-bb22c7f224e6.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2024-06-12"
---

# Market Research Services for Teacher Recruitment Campaigns

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-1ea13da8-1034-4a51-b009-bb22c7f224e6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1ea13da8-1034-4a51-b009-bb22c7f224e6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1ea13da8-1034-4a51-b009-bb22c7f224e6.json)

## Summary

The Department for Education (DfE) has awarded a 4-year contract for "Market Research Services" supporting teacher recruitment campaigns to Yonder Consulting. The procurement method used was selective, with a call-off from a framework agreement. The contract period runs from May 20, 2024, to May 20, 2028, with a total value of £2,200,000. The tender deadline was April 29, 2024.

This tender provides an opportunity for market research agencies and businesses specializing in social research services to participate. The Department for Education's initiatives aim to enhance ITT and FE recruitment targets, creating growth opportunities for suppliers like Yonder Consulting. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations are also encouraged to engage in this tendering process.

## Notice

The Department for Education (DfE) has conducted a mini competition through the Crown Commercial Service agreement Research & Insights (RM6126), securing a market research agency to provide audience insights and campaign evaluations for our teacher recruitment operations in England. The provider will support the Department's overall Get Into Teaching and Teach in Further Education initiatives, to enable the attainment of our Initial Teacher Training (ITT) and FE recruitment targets. This contract award notice confirms that the Department has awarded this 4 year requirement to Yonder Consulting.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cebb2e5f-421b-4c6d-badc-3b89daef2a71 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jun 2024 |
| Submission deadline | 29 Apr 2024 |
| Future notice date | Not specified |
| Award date | 9 May 2024 |
| Contract period | 19 May 2024 - 20 May 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,200,000 |
| Lots value | Not specified |
| Awards value | £2,200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV1 2WT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | St Michael's |
| Westminster constituency | Coventry South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YONDER CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 12 Jun 2024 at 12:02 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cebb2e5f-421b-4c6d-badc-3b89daef2a71

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cebb2e5f-421b-4c6d-badc-3b89daef2a71
  12th June 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/2b526c89-7618-4404-896c-ad721e0b497d
  Redacted Order form
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/fb0aa5d4-1273-49cd-9c1c-f7d48f0769b0
  Joint Schedules
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/50688d1b-9ab9-4c57-af25-d0000a1208f1
  Joint Schedules
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/1091e205-f4ce-42d1-8a8d-2503b27d9080
  Joint Schedules
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/bd1e6f3d-2f65-4cd8-8494-475ace72b979
  Joint Schedules
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ae7531eb-6b72-44a5-9e2d-d58e6482f9a1
  Joint Schedules
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/4e94dc0b-dad1-4af0-a92b-b0c252ed850b
  Joint Schedules
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/dfc96503-3890-4186-b8a3-bb57a9a778f3
  Joint Schedules
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/763e8bf0-6881-4fb9-8b19-504518f0c663
  Joint Schedules
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9054a27d-0c90-4439-88e6-bf83ef4f9c91
  Order form
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b4006695-4e69-49a3-9643-26678ef8c9e6
  Order form
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/7e730dd2-820f-47c2-a629-cb64cca9e03a
  Order form
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/bb72ee58-92cb-4c19-8f46-2d85e7fd6f95
  Order form
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9956aab7-85be-41a0-b935-5f92d2a654a5
  Order form
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3de5d4b5-33ba-40e2-a247-16633f6821e6
  Order form
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e3d8c406-baff-400b-bf96-30f2e84e7c2a
  Order form
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/18247ece-1757-4b42-b0b8-6c158e4704e2
  Order form

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1ea13da8-1034-4a51-b009-bb22c7f224e6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1ea13da8-1034-4a51-b009-bb22c7f224e6.json.
