---
title: "Understanding User Experience in Digital Identity Cases"
ocid: "ocds-b5fd17-1ed412b7-7ce4-4e24-9d03-e89522e363a1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1ed412b7-7ce4-4e24-9d03-e89522e363a1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1ed412b7-7ce4-4e24-9d03-e89522e363a1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1ed412b7-7ce4-4e24-9d03-e89522e363a1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR CULTURE MEDIA & SPORT"
published: "2021-07-14"
---

# Understanding User Experience in Digital Identity Cases

Buyer: DEPARTMENT FOR CULTURE MEDIA & SPORT  
Current stage: Award  
OCID: ocds-b5fd17-1ed412b7-7ce4-4e24-9d03-e89522e363a1

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## Summary

The contract titled "Understanding User Experience in Digital Identity Cases" was awarded by the Department for Culture Media & Sport (DCMS) in the UK. This procurement process falls under the research and development services category and is located in London, with the awarded contract value at £67,200. The procurement method used was an open procedure below threshold, which enables a broad array of suppliers to engage. The contract period commenced on 5th February 2021 and concluded on 31st March 2021, with the award decision being made on 29th January 2021. The process is officially complete as of 14th July 2021.

This tender presents significant opportunities for businesses specialising in research and consultancy, particularly those that can offer insights into user experience and digital identity systems. Small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) would be well-positioned to compete for similar contracts in the future. Companies that understand the complexities of digital user journeys and have a proven track record of insightful research projects would benefit greatly from such opportunities as digital transformation continues to gain momentum in the public sector.

## Notice

The UK Government aims to create a world-leading digital economy in the UK that works for everyone. Digital identity is a tool to meet this aim. A digital identity is a set of attributes that are stored digitally and enable a user to identify and authenticate the individual person connected to those attributes. DCMS requires a supplier to conduct a research project that will enable a deeper understanding of the user journey and its impact on individuals.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0f9f25b9-750e-4a7e-bbd8-e29e2319a2f0 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Jul 2021 |
| Submission deadline | 19 Jan 2021 |
| Future notice date | Not specified |
| Award date | 29 Jan 2021 |
| Contract period | 5 Feb 2021 - 31 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £67,200 |
| Lots value | Not specified |
| Awards value | £67,200 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR CULTURE MEDIA & SPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRITAIN THINKS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 14 Jul 2021 at 20:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0f9f25b9-750e-4a7e-bbd8-e29e2319a2f0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0f9f25b9-750e-4a7e-bbd8-e29e2319a2f0
  14th July 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1ed412b7-7ce4-4e24-9d03-e89522e363a1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1ed412b7-7ce4-4e24-9d03-e89522e363a1.json.