---
title: "Market Research - Trails evaluation research"
ocid: "ocds-b5fd17-1f58b335-7d9b-4794-bba9-32e45443eddb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1f58b335-7d9b-4794-bba9-32e45443eddb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1f58b335-7d9b-4794-bba9-32e45443eddb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1f58b335-7d9b-4794-bba9-32e45443eddb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW"
published: "2024-09-26"
---

# Market Research - Trails evaluation research

Buyer: BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW  
Current stage: Award  
OCID: ocds-b5fd17-1f58b335-7d9b-4794-bba9-32e45443eddb

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## Summary

The Board of Trustees of the Royal Botanic Gardens Kew has awarded a contract for the project titled "Market Research - Trails evaluation research" in the research services category. The aim is to conduct qualitative and quantitative research to understand visitor responses to new trails and itineraries developed at Kew Gardens. The procurement process is at the award stage, with SPHERE INSIGHTS LTD. being the selected supplier. The contract began on 15 July 2024 and is scheduled to end on 15 October 2024. The procurement was carried out via a call-off from the RBGKEW882 Market Research Framework 2021-2024, under a selective procurement method.

This tender presents significant opportunities for businesses specialising in market research and visitor engagement strategies, particularly small and medium-sized enterprises (SMEs) or those involved in community-oriented projects. Companies offering robust research capabilities and the ability to deliver insightful, actionable reports will find this contract beneficial for expanding their portfolio and gaining exposure through high-profile projects at renowned locations like Kew Gardens. The targeted focus on trail and itinerary evaluation opens doors for niche market research firms to showcase their expertise in enhancing visitor experiences.

## Notice

Delivery of qualitative and quantitative research to understand how visitors respond to new trails and itineraries developed at Kew Gardens. This research gives the opportunity for Kew to leverage insights to test and improve the trails and itineraries, ensuring they are of varied lengths and interests, promoted before the entrances and periodically updated. Framework information : Call off from the framework RBGKEW882 - Market Research Framework 2021 - 2024

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cb853c90-cf84-49b9-9f4d-9bf9bb40a7b5 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Sep 2024 |
| Submission deadline | 14 Jul 2024 |
| Future notice date | Not specified |
| Award date | 13 Jul 2024 |
| Contract period | 14 Jul 2024 - 15 Oct 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £13,000 |
| Lots value | Not specified |
| Awards value | £13,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SPHERE INSIGHTS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 79310000 - Market research services

## Release History

- 26 Sep 2024 at 15:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cb853c90-cf84-49b9-9f4d-9bf9bb40a7b5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cb853c90-cf84-49b9-9f4d-9bf9bb40a7b5
  26th September 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1f58b335-7d9b-4794-bba9-32e45443eddb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1f58b335-7d9b-4794-bba9-32e45443eddb.json.