---
title: "(NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk"
ocid: "ocds-b5fd17-1f852980-edb9-49b4-8cd5-a0b6a7a16b26"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1f852980-edb9-49b4-8cd5-a0b6a7a16b26"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1f852980-edb9-49b4-8cd5-a0b6a7a16b26.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1f852980-edb9-49b4-8cd5-a0b6a7a16b26.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-03-23"
---

# (NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-1f852980-edb9-49b4-8cd5-a0b6a7a16b26

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## Summary

The procurement process involves Newcastle University seeking suppliers for the tender titled "(NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk". This process falls under the business services industry, specifically focusing on marketing and consulting services. The tender period ended on 15th March 2021, and the awarded contract was published on 23rd March 2021. The total value of the contract is £47,500, with a contract period commencing on 22nd March 2021 and concluding on 21st March 2022. The procurement method utilised is selective, employing a restricted procedure.

This tender presents significant opportunities for growth, particularly for businesses engaged in marketing consultancy and digital services. Suppliers capable of providing premium online profile listings and campaign management services would be well-suited to compete for this contract. Additionally, small and medium-sized enterprises (SMEs) with expertise in marketing analytics and digital visibility can leverage their skills to enhance Newcastle University’s recruitment strategy, making this procurement an appealing pursuit for relevant service providers in the North East region.

## Notice

We are seeking to appoint a supplier to provide paid for profile listings on third party websites owned by IDP relating to Undergraduate recruitment. The paid profiles are to increase our exposure on both WhatUni.com and CompleteUniversityGuide.co.uk. They should provide the ability to enhance our profile with rich media content, trackable calls to action and improve visibility in search results across those sites. The supplier specifically is required to provide the following services and experience: 1) A premium paid for profile on the website whatuni.com 2) A premium paid for profile on the website completeuniversityguide.co.uk 3) Provide campaign attribution and KPI measurements for activity relating to the paid for profiles on each site 4) Provide regular insight into industry best practice, trends and future placement opportunities, for example: a) Provide insight in to profile performance against competitors b) Provide case study examples of other providers maximising their profiles on listing sites c) Suggest additional placement opportunities across the IDP portfolio to improve campaigns and increase ROI d) Give advance notice of new features and products available across the IDP portfolio of websites and associated third party placements 5) Provide a single Account Manager for the paid for profiles 6) Provide access to IDP demand tracker tool, based on IDP profiles, to compare subject market demand vs. Newcastle University and competitors by location.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3af03ad9-a07b-4970-826e-d0b53bcd26b4 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Mar 2021 |
| Submission deadline | 15 Mar 2021 |
| Future notice date | Not specified |
| Award date | 17 Mar 2021 |
| Contract period | 22 Mar 2021 - 21 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £55,000 |
| Lots value | Not specified |
| Awards value | £47,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IDP CONNECT |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 23 Mar 2021 at 09:18 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3af03ad9-a07b-4970-826e-d0b53bcd26b4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3af03ad9-a07b-4970-826e-d0b53bcd26b4
  23rd March 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ncl.ac.uk

## Provenance

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