---
title: "An Audience Strategy for The National Archives"
ocid: "ocds-b5fd17-1f923864-adca-11e6-9901-0019b9f3037b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1f923864-adca-11e6-9901-0019b9f3037b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1f923864-adca-11e6-9901-0019b9f3037b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1f923864-adca-11e6-9901-0019b9f3037b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL ARCHIVES PUBLIC RECORD OFFICE"
published: "2016-12-22"
---

# An Audience Strategy for The National Archives

Buyer: NATIONAL ARCHIVES PUBLIC RECORD OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-1f923864-adca-11e6-9901-0019b9f3037b

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## Summary

The National Archives Public Record Office is seeking a partner to develop an audience strategy aimed at enhancing public engagement. This tender, titled "An Audience Strategy for The National Archives," is classified under the services industry category, specifically within research, development services, and related consultancy services. The procurement process is currently in the Award stage, with the tender period having ended on 23rd September 2016. The contract is set to commence on 3rd October 2016 and will run until 31st December 2016. The maximum budget allocated for this project is £20,000 (ex VAT), and the work will be undertaken at their Richmond location (TW9 4DU).

This procurement opportunity presents a significant chance for service-based businesses with expertise in audience engagement strategies, consultancy, and research within the cultural sector. Companies that can demonstrate an understanding of public engagement dynamics and possess the capability to develop targeted recommendations will be well-suited to compete for this contract. The National Archives is looking for innovative ideas and industry knowledge that can help refine their approach to connecting with diverse audiences, making it an attractive opportunity for firms specialising in cultural consultancy and audience development.

## Notice

We are seeking a partner to help create an audience strategy for the National Archives. The key elements of this work will be: * To assess the viability/suitability of our audience engagement plans * To create direction and focus for our audience engagement * To provide a simple framework for segmenting audiences and strategy for growth * Use industry knowledge and analysis to make recommendations for effective engagement with target audiences (formats, timings etc.) * Make suggestions towards language and tone to apply to future branding work This should be produced using a good understanding of The National Archives' current public engagement and audiences and future ambitions in public engagement. It should also make comparisons with other cultural institutions. We anticipate the deliverables comprising (at a minimum): * A report covering the above * A set of Powerpoint slides to convey the headlines internally and to partner organisations * Guidelines for future segmentation and analysis of our data Our maximum available budget for this piece of work is PS20,000 (ex VAT).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/02087307-e09a-4967-bf52-384e4660eb29 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not applicable |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Dec 2016 |
| Submission deadline | 23 Sep 2016 |
| Future notice date | Not specified |
| Award date | 3 Oct 2016 |
| Contract period | 4 Oct 2016 - 28 Feb 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £19,300 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL ARCHIVES PUBLIC RECORD OFFICE |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 4DU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE AUDIENCE AGENCY |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 92 - Recreational, cultural and sporting services

### Codes

- 73000000 - Research and development services and related consultancy services
- 92000000 - Recreational, cultural and sporting services

## Release History

- 22 Dec 2016 at 12:13 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/02087307-e09a-4967-bf52-384e4660eb29
- 18 Nov 2016 at 20:16 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/02087307-e09a-4967-bf52-384e4660eb29

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/02087307-e09a-4967-bf52-384e4660eb29
  22nd December 2016 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3c77282e-df7e-42c0-bb02-2472cf61ca93
  Invitation to Tender
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/1d414855-4d4e-49c8-9607-e326383a05ad
  Invitation to Tender

## Provenance

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