---
title: "AI Adoption and Market Segmentation Research"
ocid: "ocds-b5fd17-1ffc009e-ab5b-40da-b62b-67fe9ce066d8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1ffc009e-ab5b-40da-b62b-67fe9ce066d8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1ffc009e-ab5b-40da-b62b-67fe9ce066d8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1ffc009e-ab5b-40da-b62b-67fe9ce066d8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR CULTURE MEDIA & SPORT"
published: "2021-07-30"
---

# AI Adoption and Market Segmentation Research

Buyer: DEPARTMENT FOR CULTURE MEDIA & SPORT  
Current stage: Award  
OCID: ocds-b5fd17-1ffc009e-ab5b-40da-b62b-67fe9ce066d8

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## Summary

The procurement process involves the Department for Culture, Media & Sport (DCMS) commissioning a research project titled "AI Adoption and Market Segmentation Research". This project aims to estimate the demand for AI technology and the expected business adoption in various timeframes. The procurement falls under the category of research services (CPV code 73110000) and took place in London. The contract, valued at £75,000, was awarded following a direct procurement method, which is a single tender action due to prior unsuccessful advertisement attempts. The contract period runs from 19th July 2021 to 15th October 2021, with the procurement stage now complete. The contract was officially awarded on 12th July 2021, and the notice was published on 30th July 2021.

This tender offers significant opportunities for businesses engaged in research services, particularly those specialising in AI technology, market analysis, or statistical research. Small to medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSE) would be well-suited to compete, especially those with a focus on innovative research methodologies that include scenario testing and sensitivity analysis. Winning this contract could facilitate further growth in firms looking to establish or enhance their capabilities in the expanding AI market.

## Notice

DCMS is commissioning research to provide accurate and realistic estimates of the market demand for AI technology and expected business adoption of AI in the short, medium and long-term. Scenario testing and sensitivity analysis will form a part of this analysis in order to provide robustness to the estimates. DCMS is following a negotiated route as no tenders were returned when this opportunity was openly advertised.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2690e645-a70a-45b7-9a0d-5770d397338b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jul 2021 |
| Submission deadline | 2 Jul 2021 |
| Future notice date | Not specified |
| Award date | 11 Jul 2021 |
| Contract period | 18 Jul 2021 - 15 Oct 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £75,000 |
| Lots value | Not specified |
| Awards value | £75,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR CULTURE MEDIA & SPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CAPITAL ECONOMICS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 30 Jul 2021 at 13:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2690e645-a70a-45b7-9a0d-5770d397338b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2690e645-a70a-45b7-9a0d-5770d397338b
  30th July 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1ffc009e-ab5b-40da-b62b-67fe9ce066d8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1ffc009e-ab5b-40da-b62b-67fe9ce066d8.json.