---
title: "GB-London: Social Media Monitoring, Management and Analytics Tool"
ocid: "ocds-b5fd17-200acf6d-634c-427b-9229-508bf7d30501"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-200acf6d-634c-427b-9229-508bf7d30501"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-200acf6d-634c-427b-9229-508bf7d30501.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-200acf6d-634c-427b-9229-508bf7d30501.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2018-03-02"
---

# GB-London: Social Media Monitoring, Management and Analytics Tool

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-200acf6d-634c-427b-9229-508bf7d30501

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-200acf6d-634c-427b-9229-508bf7d30501)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-200acf6d-634c-427b-9229-508bf7d30501.json)

## Summary

The British Tourist Authority is seeking proposals for a contract titled "GB-London: Social Media Monitoring, Management and Analytics Tool". This procurement falls under the goods category, specifically focusing on social research services. The process is currently in the Tender stage and invites submissions until 19 March 2018. The contract is anticipated to start on 28 March 2018 and will last for three years, subject to an annual review for renewal. The procurement method is open, allowing a wide range of submissions from interested parties, with an estimated value of £100,000 and a minimum contract value of £50,000.

This tender presents an excellent opportunity for small and medium enterprises (SMEs) specialising in social media analytics and management tools. Businesses that can offer comprehensive solutions covering social listening, activity management, and analytics tailored to diverse social media platforms will be well-suited to compete. With the British Tourist Authority looking to consolidate multiple tools into a singular efficient platform, innovative and adaptable businesses may find significant growth potential by responding to this tender.

## Notice

VB and VE are currently reviewing our Social Media tools with the aim of reducing down from multiple tools to just one which can cover all of our requirements to increase efficiency for various departments across VB and VE including marketing, corporate and analytics. VB/VE have multiple social media channels, currently there are: *16 Facebook pages *12 Instagram accounts *10 Twitter Accounts *2 Pinterest accounts *2 YouTube channels *1 Weibo account *1 Wechat account Some pages are managed from the London office and others are managed in market (for example in the GCC or China). Our requirements fall into four main categories: *Social listening *Activity *Analytics *Generic requirements BTA invites proposals for platforms that can meet our requirements. This tender is conducted via the Government's Contracts Finder procedure. Offers are invited for a contract of up to 3 years, on the basis of annual review for renewal and therefore a "1+1+1" contract. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bbc37cad-7010-4b80-a99a-d8432460c746 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Mar 2018 |
| Submission deadline | 19 Mar 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 27 Mar 2018 - 28 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 2 Mar 2018 at 11:04 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bbc37cad-7010-4b80-a99a-d8432460c746

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bbc37cad-7010-4b80-a99a-d8432460c746
  2nd March 2018 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-Social-Media-Monitoring%2C-Management-and-Analytics-Tool/6V2J7HXU6F
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-200acf6d-634c-427b-9229-508bf7d30501. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-200acf6d-634c-427b-9229-508bf7d30501.json.
