---
title: "Rebrand and Reputation Services"
ocid: "ocds-b5fd17-200c3945-6a78-4a66-ae2a-230060440567"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-200c3945-6a78-4a66-ae2a-230060440567"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-200c3945-6a78-4a66-ae2a-230060440567.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-200c3945-6a78-4a66-ae2a-230060440567.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HEALTH DATA RESEARCH UK"
published: "2025-04-09"
---

# Rebrand and Reputation Services

Buyer: HEALTH DATA RESEARCH UK  
Current stage: Award  
OCID: ocds-b5fd17-200c3945-6a78-4a66-ae2a-230060440567

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-200c3945-6a78-4a66-ae2a-230060440567)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-200c3945-6a78-4a66-ae2a-230060440567.json)

## Summary

Health Data Research UK (HDR UK) has completed the procurement process for "Rebrand and Reputation Services" in the marketing services industry category, targeting the United Kingdom. This procurement was at the award stage and was worth £41,637.50. The tender process concluded on 17th January 2025, with the contract subsequently starting on 17th February 2025 and ending on 30th June 2025. The competitive quotation process was below threshold and aimed to develop and implement a new brand structure for HDR UK and its sub-brands, with outcomes including stakeholder engagement, brand concept development, digital implementation, and post-launch impact evaluation.

This contract creates growth opportunities for businesses specialising in marketing, design consultancy, and graphic design services. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are particularly well-suited to compete for such tenders. The procurement process emphasises collaboration with other agencies, providing an excellent platform for companies to showcase their expertise in brand development, user testing, and digital marketing implementation.

## Notice

* Delivery of an engagement and consultation ('discovery') process with key stakeholders and public and patient representatives * An agreed structure for HDR UK brand and sub-brands (Futures, Alliance, Gateway, possibly BHF Data Science Centre and HDR Global) that reflects connections between activities across the institute, and offers an approach that will work for future programmes and products * Brand concept development with user testing and feedback * Working in collaboration with other agencies such as our web agency to implement the brand on digital platforms * Evaluation of impact on reputation and brand awareness post-launch * Delivery of design and logo assets

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3e2662b2-9d9c-40e1-b955-3ca90e80836d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Apr 2025 |
| Submission deadline | 17 Jan 2025 |
| Future notice date | Not specified |
| Award date | 3 Feb 2025 |
| Contract period | 17 Feb 2025 - 30 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £41,637 |
| Lots value | Not specified |
| Awards value | £41,637 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HEALTH DATA RESEARCH UK |
| Locality | LONDON |
| Post town | North West London |
| Postcode | NW1 2BE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IE DESIGN CONSULTANCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79415200 - Design consultancy services
- 79822500 - Graphic design services

## Release History

- 9 Apr 2025 at 13:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3e2662b2-9d9c-40e1-b955-3ca90e80836d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3e2662b2-9d9c-40e1-b955-3ca90e80836d
  9th April 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-200c3945-6a78-4a66-ae2a-230060440567. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-200c3945-6a78-4a66-ae2a-230060440567.json.