--- title: "Media Agency Services - AWARD" ocid: "ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a.json" source: "Contracts Finder" current_stage: "Award" buyer: "BFI" published: "2025-03-12" --- # Media Agency Services - AWARD Buyer: BFI Current stage: Award OCID: ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a.json) ## Summary The British Film Institute (BFI) has completed the procurement process for selecting a media agency under the title "Media Agency Services - AWARD" in the advertising and marketing services category. This procurement, using a restricted procedure method, took place in London, United Kingdom, with services to be delivered to various global regions including British Overseas Territories, Channel Islands, Europe, Isle of Man, and the rest of the world. The contract covers the period from March 1, 2025, to February 28, 2027, with an award amounting to £400,000. The key details of this procurement were published on 12 March 2025. This awarded contract presents significant growth opportunities for businesses specialising in media planning, buying, and campaign delivery, especially those proficient in digital channels. SME businesses are particularly well-suited for this tender due to the nature of the procurement's suitability criteria. Companies experienced in working with complex brands across various sectors such as the arts, heritage, film, TV, government, and education, and a track record of achieving diverse KPIs, campaign metrics, and customer engagement levels will find this tender highly beneficial in expanding their service portfolios and achieving broader market reach. ## Notice The BFI is seeking an experienced media agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience. An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment. The successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Mar 2025 | | Submission deadline | 5 Sep 2024 | | Future notice date | Not specified | | Award date | 27 Jan 2025 | | Contract period | 1 Mar 2025 - 28 Feb 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £400,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BFI | | Locality | LONDON | | Post town | West London | | Postcode | W1T 1LN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | AKA PROMOTIONS | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79413000 - Marketing management consultancy services ## Release History - 12 Mar 2025 at 12:32 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da - 12 Mar 2025 at 11:56 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da - 12 Mar 2025 at 11:42 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da - 12 Mar 2025 at 10:52 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da - 12 Mar 2025 at 10:51 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da - 12 Mar 2025 at 10:51 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da - 12 Mar 2025 at 10:48 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da - 12 Mar 2025 at 10:46 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da - 12 Mar 2025 at 10:43 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da - 12 Mar 2025 at 10:43 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da ## Documents - https://www.contractsfinder.service.gov.uk/Notice/6eaeda92-2d47-4acd-b22f-e3b0cff807da 12th March 2025 - Awarded contract notice on Contracts Finder ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a.json.