---
title: "2022_Brand - CCS Mini Competition - Brand perceptions insight"
ocid: "ocds-b5fd17-2094304e-a8e2-4cda-bfd9-53fbcd1dae40"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2094304e-a8e2-4cda-bfd9-53fbcd1dae40"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2094304e-a8e2-4cda-bfd9-53fbcd1dae40.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2094304e-a8e2-4cda-bfd9-53fbcd1dae40.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH COUNCIL(THE)"
published: "2023-03-16"
---

# 2022_Brand - CCS Mini Competition - Brand perceptions insight

Buyer: BRITISH COUNCIL(THE)  
Current stage: Award  
OCID: ocds-b5fd17-2094304e-a8e2-4cda-bfd9-53fbcd1dae40

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## Summary

The British Council has awarded a contract for market research services under the title "2022_Brand - CCS Mini Competition - Brand perceptions insight". The procurement method was selective, with the contract worth £370,380 in GBP. The tender period ended on January 16, 2023, and the contract runs from February 20, 2023, to February 19, 2024. The buying organisation is based in London, England, with the main procurement category being services.

This tender presents an opportunity for businesses in the market research and advertising industry to compete for a contract with the British Council. Businesses specialising in understanding brand health and shaping brand promises would be well-suited to engage in this procurement process. With the contract awarded to The Nursery Research & Planning Limited, there is a focus on providing insight into global stakeholder brand campaigns targeted at key markets such as Vietnam, Egypt, and India.

## Notice

We were looking for potential insight partners to provide recommendations as to how they would approach this multi-layered challenge. Our multi-layered challenge 1. The need for benchmark understanding of brand health (focus of this service requirement) 2. Stakeholders and the global stakeholder brand campaign 3. Shaping a unifying brand promise. Further details with regards to the opportunity will be including in the tender pack. Markets We operate in over 100 countries around the world and our priority markets vary depending on activity. For example, if we are considering our revenue generating activity, our top markets are different across English teaching and Exams and the UK is not represented, whereas as the UK would be a key market for stakeholders. As part of our corporate strategy, we have 25 priority countries. The following markets have been agreed as the key focus for the upcoming stakeholder brand campaign: Vietnam, Egypt, Saudi Arabia, Nigeria, Bangladesh, India, Turkey, South Africa, Spain, Colombia, Poland, Indonesia, United Kingdom The following additional markets are also important across different areas of the organisation: Malaysia, Sri Lanka, Mexico, Hong Kong, UAE, Canada, France, Brazil

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3a40d05c-1012-4d72-9894-35152255920e |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Mar 2023 |
| Submission deadline | 16 Jan 2023 |
| Future notice date | Not specified |
| Award date | 3 Feb 2023 |
| Contract period | 20 Feb 2023 - 19 Feb 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £370,380 |
| Lots value | Not specified |
| Awards value | £370,380 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL(THE) |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE NURSERY RESEARCH & PLANNING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79340000 - Advertising and marketing services

## Release History

- 16 Mar 2023 at 16:19 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3a40d05c-1012-4d72-9894-35152255920e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3a40d05c-1012-4d72-9894-35152255920e
  16th March 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2094304e-a8e2-4cda-bfd9-53fbcd1dae40. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2094304e-a8e2-4cda-bfd9-53fbcd1dae40.json.