--- title: "Agreement for 'Always on' Digital Marketing Recruitment Plan" ocid: "ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc.json" source: "Contracts Finder" current_stage: "Award" buyer: "LIVERPOOL JOHN MOORES UNIVERSITY" published: "2017-06-29" --- # Agreement for 'Always on' Digital Marketing Recruitment Plan Buyer: LIVERPOOL JOHN MOORES UNIVERSITY Current stage: Award OCID: ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc.json) ## Summary The procurement process for the 'Agreement for 'Always on' Digital Marketing Recruitment Plan' was conducted by Liverpool John Moores University, situated in Liverpool, England. This service contract is classified under the business services industry, specifically in law, marketing, consulting, recruitment, printing, and security. The procurement method was an open procedure, with the tender published on 3rd May 2017, and the tender period concluded on 19th May 2017. The contract period runs from 1st June 2017 to 31st August 2018, with a total contract value of £150,000. An active award was made to SMRS Limited on 23rd June 2017, with the relevant information accessible through the buyer's contact point, Kathryn Houghton. This tender presents significant opportunities for businesses, particularly those specialising in digital marketing and analytics. Companies capable of delivering innovative marketing strategies are well-suited to compete, especially those with experience in managing year-round digital campaigns that target prospective students effectively. Small and medium enterprises (SMEs) are encouraged to participate given their suitability noted in the tender, which could allow them to enhance their visibility and reputation in the educational sector while potentially securing lucrative contracts in ongoing digital marketing efforts. ## Notice LJMU wishes to engage a Supplier to work in partnership with us to deliver a step-change in our digital marketing to prospective students. To date, our approach has been to run digital campaigns to drive traffic to the website, increase social engagement, signpost prospects to recruitment events and to raise awareness of vacancies available over the Clearing period. This has helped to create spikes of interest. In recognition of the fact that prospective students expect to find the information they need across their media consumption channels of choice at a time that suits them, our approach moving forward is to invest in 'always-on' digital marketing activity aimed at reaching more prospects and maximising opportunities to receive as many high-quality applications as possible. Creating a year-round 'push and pull' digital channel mix, providing a combination of awareness, nurturing and direction throughout the consideration journey will be a key differentiator for LJMU in the marketplace. We are therefore looking to appoint an Agency with proven, first-class expertise in digital marketing to work in partnership with us to deliver a digital marketing strategy that is underpinned by robust analytics and insights to allow us to deliver increasingly targeted marketing communications across a range of platforms Additional information: Companies who have interest in this opportunity should visit the Intend link attached on this advert and view the documents, to ascertain if this is a suitable project. If you have any queries arising from the opportunity , then these should be placed via the Intend system , not via email ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/31ac4875-46b3-4c0a-8aae-b40331919e3e | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 29 Jun 2017 | | Submission deadline | 19 May 2017 | | Future notice date | Not specified | | Award date | 22 Jun 2017 | | Contract period | 30 Jun 2017 - 31 Dec 2017 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £150,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LIVERPOOL JOHN MOORES UNIVERSITY | | Locality | LIVERPOOL | | Post town | Liverpool | | Postcode | L3 2AJ | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | City Centre North | | Westminster constituency | Liverpool Riverside | | Delivery location | TLD North West (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | SMRS | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security ## Release History - 29 Jun 2017 at 09:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/31ac4875-46b3-4c0a-8aae-b40331919e3e - 3 May 2017 at 10:52 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b02f0876-793d-4236-9bc2-e7a834748758 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/31ac4875-46b3-4c0a-8aae-b40331919e3e 29th June 2017 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/b02f0876-793d-4236-9bc2-e7a834748758 3rd May 2017 - Opportunity notice on Contracts Finder - http://IntendLJMUsite https://in-tendhost.co.uk/ljmu ## Notice URLs - http://Intend - http://www.ljmu.ac.uk - https://in-tendhost.co.uk/ljmu ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-209489cc-c3e8-4596-949b-75f523d574fc.json.