---
title: "Marketing agency support - 21st Century schools programme, Western Balkans"
ocid: "ocds-b5fd17-20ac3bc7-188a-47c3-9dfa-b60069dd8bfe"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-20ac3bc7-188a-47c3-9dfa-b60069dd8bfe"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-20ac3bc7-188a-47c3-9dfa-b60069dd8bfe.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-20ac3bc7-188a-47c3-9dfa-b60069dd8bfe.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH COUNCIL(THE)"
published: "2021-07-01"
---

# Marketing agency support - 21st Century schools programme, Western Balkans

Buyer: BRITISH COUNCIL(THE)  
Current stage: Award  
OCID: ocds-b5fd17-20ac3bc7-188a-47c3-9dfa-b60069dd8bfe

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-20ac3bc7-188a-47c3-9dfa-b60069dd8bfe)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-20ac3bc7-188a-47c3-9dfa-b60069dd8bfe.json)

## Summary

The British Council has initiated a procurement process for "Marketing agency support - 21st Century schools programme, Western Balkans". This programme, which falls under the marketing services category, aims to enhance the education of up to one million students aged 10-15 across several Western Balkan nations, including Albania, Bosnia and Herzegovina, Macedonia, Serbia, Montenegro, and Kosovo. The procurement method used is a direct single tender action below the threshold, with key dates including the tender end date on 4th December 2020 and the contract beginning on 14th December 2020, concluding on 31st March 2021. The programme focuses on building coding, critical thinking, and problem-solving skills among primary school students in the region.

This tender presents significant opportunities for businesses specialising in educational consultancy and marketing services, particularly those experienced in delivering training and professional development for educators. Companies that can provide effective classroom resources, develop training programmes, and support policy changes in education will be well-suited to compete for this contract. The emphasis on a sustained partnership with schools across the Western Balkans highlights the potential for long-term engagement and growth in this vibrant and expanding market.

## Notice

Description: 21st Century Schools programme in Western Balkan is a 36 month programme supporting up to one million 10-15 year olds across the Western Balkans with, coding, critical thinking and problem solving skills. This Programme is covering six Western Balkans, i.e. Albania, Bosnia and Herzegovina, Macedonia, Serbia, Montenegro and Kosovo and it will involve all primary schools in the Western Balkan. The programme will address in parallel multiple constraints that prevent primary school students from developing their critical thinking, problem solving and coding skills, and work to create an enabling environment across Western Balkan countries to foster those skills amongst students. To accomplish that, the programme will expose teachers to a training programme that incorporates several evidence-based features of effective professional development (practice orientation, practical application and ongoing support through mentoring, online resources and peer networks), and enable them to effectively teach critical thinking, problem solving and coding skills in the classroom. Further, the programme will target school leaders to enhance their capacities to lead, promote and implement critical thinking, problem solving and coding skills across the curriculum in their schools. In addition, the programme will work with national policy-makers across the Western Balkans countries, to ensure they encourage schools to take up the training and, where needed, support the introduction of critical thinking, problem solving and coding skills in schools with relevant policy changes (curriculum reform, teacher continuous professional development policy, etc). And lastly, the programme will provide schools with resources to effectively teach coding skills to students. Additional information: Please note this is being advertised on behalf of the British Council in Serbia. This Programme is covering six Western Balkans, i.e. Albania, Bosnia and Herzegovina, Macedonia, Serbia, Montenegro and Kosovo and it will involve all primary schools in the Western Balkan. To express an interest and access the tender documents please click on the link https://in-tendhost.co.uk/britishcouncil If you have not already registered on In-Tend, you will need to do so before you can express an interest and access the documents.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cb6feebb-a510-4c1c-9744-f8f15ec068c5 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Jul 2021 |
| Submission deadline | 4 Dec 2020 |
| Future notice date | Not specified |
| Award date | 9 Dec 2020 |
| Contract period | 12 Dec 2020 - 1 Jul 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £140,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL(THE) |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OLAF & MCATEER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 1 Jul 2021 at 09:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cb6feebb-a510-4c1c-9744-f8f15ec068c5
- 17 Nov 2020 at 15:13 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/43016d8d-f212-420d-8053-78d952d06667

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cb6feebb-a510-4c1c-9744-f8f15ec068c5
  1st July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/43016d8d-f212-420d-8053-78d952d06667
  17th November 2020 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/britishcouncil.org
  link to British Council e-Tendering system

## Notice URLs

- https://in-tendhost.co.uk/britishcouncil

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-20ac3bc7-188a-47c3-9dfa-b60069dd8bfe. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-20ac3bc7-188a-47c3-9dfa-b60069dd8bfe.json.
