---
title: "GB-Middlesbrough: Search Engine Optimisation Platform"
ocid: "ocds-b5fd17-20e786d9-100b-436a-bc02-435183a38d04"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-20e786d9-100b-436a-bc02-435183a38d04"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-20e786d9-100b-436a-bc02-435183a38d04.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-20e786d9-100b-436a-bc02-435183a38d04.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "TEESSIDE UNIVERSITY"
published: "2022-01-31"
---

# GB-Middlesbrough: Search Engine Optimisation Platform

Buyer: TEESSIDE UNIVERSITY  
Current stage: Tender  
OCID: ocds-b5fd17-20e786d9-100b-436a-bc02-435183a38d04

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-20e786d9-100b-436a-bc02-435183a38d04)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-20e786d9-100b-436a-bc02-435183a38d04.json)

## Summary

The procurement process concerns Teesside University, which is seeking to acquire a Search Engine Optimisation (SEO) platform aimed at enhancing website traffic and visibility. This tender falls under the services category, specifically focusing on web search engine providers (CPV code: 72414000). The deadline for submitting tenders is set for 21st February 2022, and the awarded contract will commence on 4th April 2022, lasting until 3rd April 2027. This opportunity operates via an open procurement method, allowing participation from a broad range of suppliers, with its main delivery location in North East England.

This tender presents a significant opportunity for small and medium enterprises (SMEs) and potentially voluntary, community, and social enterprises (VCSEs) to establish or expand their footprint in the SEO services sector. Businesses that specialise in online marketing solutions, particularly those with expertise in organic search strategies, would be ideally positioned to compete for this contract. By securing this project, eligible firms could not only promote their capabilities but also contribute to the university's strategic focus on enhancing its online presence against a backdrop of competitive pressures in the education market.

## Notice

Teesside University wish to procure a specialist SEO platform to improve the quality and level of traffic to our website. New territory for our business - we are overly reliant on our paid search activity and need to achieve greater value and efficiencies by refocusing investment on organic search traffic. Whilst our metrics remain positive in this area, we know with expert support our position could be improved. Our business needs have also evolved and developed - particularly in the area of Online Learning - the need for a more advanced approach to SEO platform and strategy is clear. We operate in an extremely competitive marketplace and are mindful that many of our competitor institutions are more active in this space. Alongside our Content Strategy, this activity will enable us to maximise our online visibility ahead of our competitors. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/080778f9-e91a-4ed1-9d41-031c5858c581 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2022 |
| Submission deadline | 21 Feb 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 3 Apr 2022 - 3 Apr 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TEESSIDE UNIVERSITY |
| Locality | MIDDLESBROUGH |
| Post town | Cleveland |
| Postcode | TS1 3BA |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC3 Tees Valley |
| ITL 3 | TLC32 South Teesside |
| Local authority | Middlesbrough |
| Electoral ward | Central |
| Westminster constituency | Middlesbrough and Thornaby East |
| Delivery location | TLC North East (England) |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72414000 - Web search engine providers

## Release History

- 31 Jan 2022 at 11:05 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/080778f9-e91a-4ed1-9d41-031c5858c581

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/080778f9-e91a-4ed1-9d41-031c5858c581
  31st January 2022 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-Middlesbrough:-Search-Engine-Optimisation-Platform/V3HX458JTE
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-20e786d9-100b-436a-bc02-435183a38d04. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-20e786d9-100b-436a-bc02-435183a38d04.json.