--- title: "Marketing Manchester ITT Provision of Agency Services related to Delivery of a Influencer Campaign" ocid: "ocds-b5fd17-212086a8-5acb-45fb-abe0-102ff44b4c57" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-212086a8-5acb-45fb-abe0-102ff44b4c57" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-212086a8-5acb-45fb-abe0-102ff44b4c57.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-212086a8-5acb-45fb-abe0-102ff44b4c57.json" source: "Contracts Finder" current_stage: "Tender" buyer: "THE GROWTH COMPANY" published: "2025-04-01" --- # Marketing Manchester ITT Provision of Agency Services related to Delivery of a Influencer Campaign Buyer: THE GROWTH COMPANY Current stage: Tender OCID: ocds-b5fd17-212086a8-5acb-45fb-abe0-102ff44b4c57 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-212086a8-5acb-45fb-abe0-102ff44b4c57) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-212086a8-5acb-45fb-abe0-102ff44b4c57.json) ## Summary The Growth Company, based in Manchester, has initiated a procurement process under the title "Marketing Manchester ITT Provision of Agency Services related to Delivery of an Influencer Campaign," inviting agencies to enhance Manchester’s appeal as a leisure destination for travellers from the United Arab Emirates and Saudi Arabia. Falling under the "Tourist information services" industry category, this tender seeks an agency to craft engaging social media content to inspire travel during July to September 2025. Key dates include the deadline for submissions at 17:00 on Tuesday, 15th April 2025, with the contract running from 22nd April 2025 to 31st March 2026. The process is an open procedure, encouraging participation from SMEs and VCSEs. This tender represents a valuable opportunity for businesses specialising in marketing, social media, and influencer campaigns, particularly those with expertise in tourism and destination promotion. Ideal candidates would be those able to reach and engage "Experience Seekers," a demographic passionate about immersive travel experiences. By participating, businesses can showcase their ability to drive significant economic impact for Greater Manchester through increased overnight stays and enhanced visitor engagement. Moreover, the long-term contract enhances stability and growth potential for the successful agency. ## Notice Marketing Manchester (MM), part of the Growth Company (GC), is seeking to appoint an Agency to deliver an influencer campaign to promote Manchester to leisure travellers from the United Arab Emirates and Saudi Arabia. The purpose of this project is to appoint an agency to deliver an influencer campaign to promote Manchester as a vibrant leisure destination to travellers from the United Arab Emirates and Saudi Arabia. Social media is a top source of inspiration for audiences across both markets and an influencer campaign would serve to inspire travel to the city, generating overnight stays during the summer months. Key Objectives 1. Raise awareness of Manchester as a leisure visitor destination to a target audience of Experience Seekers* within the target markets of the United Arab Emirates and Saudi Arabia. 2. Showcase the experience of visiting Manchester through compelling and engaging content, which will be delivered across the right channels to reach our target audiences and amplified to further extend reach and impact. 3. Inspire travel to the city this summer (July - September 2025) and encourage travellers to book now. 4. Generate an incremental uplift in overnight stays in ABID accommodation properties over the summer months (July - September 2025). 5. Drive economic impact for the Greater Manchester region. * Further information on the Experience Seeker audience: Experience Seekers want to squeeze the most out of every second on holiday. Willing to spend on travel and experiences, they are passionate about travel, they love discovering new, unique, exciting experiences that they can share with others. They want to get ahead of the curve and be seen as a trailblazer, seeking out immersive experiences that allow them to see, taste and discover unique activities, places and people. They are 25-44yrs old. They use social media and online research tools heavily, both of which have significantly influence on their travel planning. To apply for this tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth Once you have accessed the site, to view the opportunity you need to navigate to 'Register Interest', click the 'Participate' Button, then navigate to 'My Questionnaires' where you will be able to download the documents. Your tender submission must be made on the Panacea Portal. Please ensure ALL the relevant tender documents are included within the 'Response' section of the Questionnaire. You can add these individually or utilise a Zip folder to submit your response. Once uploaded, this will allow you to 'Submit' your bid. The documents contain instructions and information for your tender, including specification of requirements, and the key assessment and evaluation criteria that will be used to assess offers. The deadline for submission of the required documents is at 17:00pm on Tuesday 15th April 2025. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d318d697-b899-43cf-b56c-d30a405d72c5 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Apr 2025 | | Submission deadline | 15 Apr 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 21 Apr 2025 - 31 Mar 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE GROWTH COMPANY | | Locality | MANCHESTER | | Post town | Manchester | | Postcode | M1 5JW | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD3 Greater Manchester | | ITL 3 | TLD33 Manchester | | Local authority | Manchester | | Electoral ward | Deansgate | | Westminster constituency | Manchester Central | | Delivery location | TLD North West (England) | ## CPV Codes ### Divisions - 63 - Supporting and auxiliary transport services; travel agencies services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 63513000 - Tourist information services - 79315000 - Social research services - 79341400 - Advertising campaign services - 79342100 - Direct marketing services - 79342200 - Promotional services - 79413000 - Marketing management consultancy services ## Release History - 1 Apr 2025 at 12:58 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d318d697-b899-43cf-b56c-d30a405d72c5 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/d318d697-b899-43cf-b56c-d30a405d72c5 1st April 2025 - Opportunity notice on Contracts Finder - https://app.panacea-software.com/growth/ Click above to Apply (link to e-procurement portal) ## Notice URLs - https://app.panacea-software.com/growth ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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