---
title: "Leeds Road Corridor Development & Delivery of Marketing Strategy"
ocid: "ocds-b5fd17-21355f9a-5edd-4781-9c3a-579c0e60d688"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-21355f9a-5edd-4781-9c3a-579c0e60d688"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-21355f9a-5edd-4781-9c3a-579c0e60d688.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-21355f9a-5edd-4781-9c3a-579c0e60d688.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL"
published: "2024-09-16"
---

# Leeds Road Corridor Development & Delivery of Marketing Strategy

Buyer: CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-21355f9a-5edd-4781-9c3a-579c0e60d688

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## Summary

The City of Bradford Metropolitan District Council is inviting tenders for the Leeds Road Corridor Development & Delivery of Marketing Strategy. This procurement aims to secure marketing expertise to elevate Leeds Road as a significant visitor destination on local, regional, and national scales. The initiative is in alignment with Bradford's broader Place marketing strategy, underlining the city's cultural richness and forthcoming City of Culture 2025 activities. The tender, classified under Advertising and Marketing Services, specifically involves the formulation and execution of a digital and social media-centred marketing plan over the contract period. The open procurement process permits submissions until 15 October 2024, and the contract will run from 4 November 2024 to 31 December 2025, with a budget of £70,000. This project is based in Yorkshire and the Humber, further solidifying Bradford’s strategic development objectives.

This tender represents a remarkable opportunity for businesses specialising in marketing, particularly those with a strong digital and social media focus. Companies, especially SMEs, that are adept at creative digital marketing and have experience in elevating brand profiles will find a lucrative opportunity here. Aligning a company's expertise with Bradford’s cultural and economic goals can pave the way for future contracts and a more substantial presence in the public sector. Moreover, successful engagement in this tender could enhance the bidder's portfolio with a prestigious project, fostering both credibility and new business avenues in the region’s advertising and marketing industry.

## Notice

The Council's Department of Place, Economic Development Service is seeking to procure marketing expertise to promote Leeds Road as a visitor destination across the district, regionally and nationally. The marketing activity for Leeds Road Corridor will be aligned with and complement the Council's Place marketing strategy that aims to boost Bradford's profile, attract investment, and foster a unified brand identity for the city highlighting its cultural richness and diversity and with City of Culture 2025 activity. The supplier will be expected to develop and deliver a clear marketing strategy with digital/social media focus and promotional activity for the duration of the contract period.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6486a8c6-a6eb-49d3-b5a5-11c999623f91 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Sep 2024 |
| Submission deadline | 15 Oct 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 4 Nov 2024 - 31 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £70,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF BRADFORD METROPOLITAN DISTRICT COUNCIL |
| Locality | BRADFORD |
| Post town | Bradford |
| Postcode | BD1 1HX |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE41 Bradford |
| Local authority | Bradford |
| Electoral ward | City |
| Westminster constituency | Bradford West |
| Delivery location | TLE Yorkshire and The Humber |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services

## Release History

- 16 Sep 2024 at 15:07 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6486a8c6-a6eb-49d3-b5a5-11c999623f91

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6486a8c6-a6eb-49d3-b5a5-11c999623f91
  16th September 2024 - Opportunity notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=85180&B=UK
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103277
  User / Company

## Notice URLs

- https://www.bradford.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-21355f9a-5edd-4781-9c3a-579c0e60d688. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-21355f9a-5edd-4781-9c3a-579c0e60d688.json.