---
title: "User Experience and User Insight Platform"
ocid: "ocds-b5fd17-2173150b-41f5-443b-96a7-572eff86f635"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-2173150b-41f5-443b-96a7-572eff86f635"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-2173150b-41f5-443b-96a7-572eff86f635.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-2173150b-41f5-443b-96a7-572eff86f635.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ORDNANCE SURVEY"
published: "2024-12-11"
---

# User Experience and User Insight Platform

Buyer: ORDNANCE SURVEY  
Current stage: Tender  
OCID: ocds-b5fd17-2173150b-41f5-443b-96a7-572eff86f635

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-2173150b-41f5-443b-96a7-572eff86f635)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-2173150b-41f5-443b-96a7-572eff86f635.json)

## Summary

Ordnance Survey (OS), Britain's mapping agency, is initiating a tender for a User Experience and User Insight Platform. This procurement process falls under the services category with the CPV code 48000000 (Software package and information systems). The procurement method is an open procedure above the threshold, and the tender stage is active. The project is located in the South West region of the United Kingdom, specifically at postal code SO16 0AS. The contract will commence on 20th March 2025 and will run until 19th March 2027, with potential annual extensions for two additional years (2+1+1). Interested bidders must submit their applications electronically by 12:00 PM on 20th January 2025.

This tender presents significant opportunities for businesses specialising in user experience research and software development. Companies adept in providing UX research & testing tools that can analyse user needs and behaviours, and test new ideas with diverse user groups, will find this contract particularly advantageous. Businesses that cater to government, business, and consumer markets (B2G, B2B, B2C) can leverage this project to expand their service offerings and build a strong portfolio within public sector procurement. Market research firms, UX design agencies, and software development companies are well-suited to compete, given their expertise in creating insights-driven platforms that align with OS’s customer-centric goals.

## Notice

Ordnance Survey (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals (B2G, B2B, B2C). Further information on OS can be found on our website http://www.os.uk. Ordnance Survey Leisure Limited ('OSLL') is the consumer facing subsidiary element of the Ordnance Survey Ltd business. This means that whilst Ordnance Survey Ltd might be procuring and entering the contract, OSLL will also have the right to use the services procured. The Consumer element of OS provides customers with products and services that help make their activity more enjoyable, accessible, and safe. From physical paper maps to outdoor accessories and popular mobile apps. Listening to customers and evolving to meet their needs is key to OS' approach in a rapidly changing world. The Consumer mission is to help more people to get outside more often so they can live longer, stay younger and enjoy life more. OS is focused on a customer centric approach to developing its' products and therefore requires a User Experience (UX) research & testing tool to understand OS' user needs and behaviours and to test viability and value of new ideas and prototypes with a representative audience or a variety of user groups. The contract will be for an initial term of 2 years, with the option to extend annually for a further 2 years (2+1+1). Additional information: Bidders interested in applying for this opportunity should do so electronically through In-Tend. Visit https://in-tendhost.co.uk/os to access the supplier portal. Ordnance Survey (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance, and marketing of a wide range of geographic information, relied on by government, business, and individuals (B2G, B2B, B2C). Further information on OS can be found on our website http://www.os.uk. OS is focused on a customer centric approach to developing its' products and therefore requires a customer insight platform and a user experience (Ux) monitoring software tool to understand OS' user needs and behaviours and to test viability and value of new ideas and prototypes with a variety of user groups and the general product. The platform will be used by product managers, the Ux team and marketeers across both OS' Consumer and Corporate teams and the results from the surveys undertaken will be used to compile reports and infographics which are to be shared across the Ux team, Consumer, and the wider business at OS. Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/48d9e912-a5d9-46a0-87b9-cc093295210c |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Dec 2024 |
| Submission deadline | 20 Jan 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 20 Mar 2025 - 19 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ORDNANCE SURVEY |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO16 0AS |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Test Valley |
| Electoral ward | Chilworth, Nursling & Rownhams |
| Westminster constituency | Romsey and Southampton North |
| Delivery location | TLK South West (England) |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 11 Dec 2024 at 14:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/48d9e912-a5d9-46a0-87b9-cc093295210c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/48d9e912-a5d9-46a0-87b9-cc093295210c
  11th December 2024 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/os/aspx/
  Additional information on how to apply for this contract

## Notice URLs

- http://www.os.uk
- https://in-tendhost.co.uk/os

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-2173150b-41f5-443b-96a7-572eff86f635. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-2173150b-41f5-443b-96a7-572eff86f635.json.
