--- title: "CANCELLED OPPORTUNITY - USA PR Agency requirement for AHDB" ocid: "ocds-b5fd17-21dfa614-614a-42c8-91b3-9b2076facdca" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-21dfa614-614a-42c8-91b3-9b2076facdca" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-21dfa614-614a-42c8-91b3-9b2076facdca.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-21dfa614-614a-42c8-91b3-9b2076facdca.json" source: "Contracts Finder" current_stage: "Tender" buyer: "DEFRA NETWORK ETENDERING PORTAL" published: "2020-03-11" --- # CANCELLED OPPORTUNITY - USA PR Agency requirement for AHDB Buyer: DEFRA NETWORK ETENDERING PORTAL Current stage: Tender OCID: ocds-b5fd17-21dfa614-614a-42c8-91b3-9b2076facdca [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-21dfa614-614a-42c8-91b3-9b2076facdca) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-21dfa614-614a-42c8-91b3-9b2076facdca.json) ## Summary The contract titled "USA PR Agency requirement for AHDB" was issued by the Defra Network eTendering Portal to enhance awareness of the "Red Tractor" brand and related initiatives in the United States. This procurement falls under the public relations services category and targets areas including New York, New Jersey, Pennsylvania, California, Florida, and Washington DC. The procurement process commenced with an open procedure, allowing for a broad range of suppliers to participate. The tender is currently in the active stage, with submissions open until 11th March 2020, and the contract will run from 15th May 2020 to 14th May 2024. This tender presents an excellent opportunity for public relations agencies with expertise in the food service sector, particularly those experienced in marketing fresh and frozen meat products in the USA. Agencies that have established connections with key opinion formers and specialized food journalists in the meat industry will find themselves well-suited to respond. By leveraging this contract, businesses can gain valuable experience and visibility in the competitive U.S. market, significantly contributing to their growth and market presence. ## Notice THIS PROJECT HAS NOW BEEN CAANCELLED - AHDB is looking to develop awareness in the USA of the "Red Tractor" brand, along with the QSM and (PGI) West Country via the methods of public relations and market development. Activities will include press articles following events, therefore the agency must demonstrate a deep knowledge of meat distribution in the food service sector, and strong experience in terms of marketing imported fresh and frozen meat into the USA. The agency must also have good contacts with meat specialized food journalists, food writers and other key opinion formers. Areas covered: NY/NJ/Pennsylvania California Florida Washington DC Additional information: THIS PROECT HAS NOW BEEN CANCELLED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the 'PQQs / ITTs Open To All Suppliers' link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) - Click on the relevant PQQ/ ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the PQQ /ITT into your 'My PQQs/ My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'PQQ/ ITT Details' box 3. Responding to the tender - Click 'My Response' under 'PQQ/ ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fecf372d-7415-48fa-b63e-35f391c4b142 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Mar 2020 | | Submission deadline | 11 Mar 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 14 May 2020 - 14 May 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEFRA NETWORK ETENDERING PORTAL | | Locality | KENILWORTH, WARWICKSHIRE | | Post town | Coventry | | Postcode | CV8 2TL | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services ## Release History - 11 Mar 2020 at 12:28 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fecf372d-7415-48fa-b63e-35f391c4b142 - 2 Mar 2020 at 15:21 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fecf372d-7415-48fa-b63e-35f391c4b142 - 5 Feb 2020 at 13:08 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fecf372d-7415-48fa-b63e-35f391c4b142 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/fecf372d-7415-48fa-b63e-35f391c4b142 11th March 2020 - Opportunity notice on Contracts Finder ## Notice URLs - http://www.ahdb.org.uk - https://defra.bravosolution.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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