---
title: "YouGov - Policy, user testing, communications for the NHS Test and Trace App"
ocid: "ocds-b5fd17-22ca3087-0fc3-4232-9ec5-6cd6fe8368f0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-22ca3087-0fc3-4232-9ec5-6cd6fe8368f0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-22ca3087-0fc3-4232-9ec5-6cd6fe8368f0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-22ca3087-0fc3-4232-9ec5-6cd6fe8368f0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT OF HEALTH AND SOCIAL CARE"
published: "2020-11-06"
---

# YouGov - Policy, user testing, communications for the NHS Test and Trace App

Buyer: DEPARTMENT OF HEALTH AND SOCIAL CARE  
Current stage: Award  
OCID: ocds-b5fd17-22ca3087-0fc3-4232-9ec5-6cd6fe8368f0

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-22ca3087-0fc3-4232-9ec5-6cd6fe8368f0)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-22ca3087-0fc3-4232-9ec5-6cd6fe8368f0.json)

## Summary

The public procurement process involves the Department of Health and Social Care as the buyer, with a tender titled "YouGov - Policy, user testing, communications for the NHS Test and Trace App." This initiative falls under the services category, specifically market research services, and is located in London, United Kingdom. The tender was published on 6th November 2020, and though it has reached completion, it was initially active with a value of £39,350, executed through a direct procurement method described as a single tender action below the threshold. The contract period commenced on 17th July 2020 and concluded on 17th October 2020.

This tender presents a significant opportunity for businesses involved in market research and user testing, particularly those with expertise in healthcare-related projects or app-based services. Companies that can demonstrate a capacity for surveying diverse populations and analysing data to inform communication strategies would be well positioned to compete for similar contracts. The focus on assessing public attitudes towards health initiatives opens avenues for growth for firms willing to engage in effective communications and user engagement projects.

## Notice

The services are to support the successful launch of the COVID-19 App. Services are to survey a representative sample of the UK to explore attitudes with regards to the App in depth, to assist an understanding of download drivers. There is also a segmentation of the population based on their willingness to download the App, providing information that should assist effectively prioritising messaging and advertising spend.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/08207700-e91c-4d5b-a1f0-77d4bf087a7c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Nov 2020 |
| Submission deadline | 16 Jul 2020 |
| Future notice date | Not specified |
| Award date | 22 Sep 2020 |
| Contract period | 16 Jul 2020 - 17 Oct 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £39,350 |
| Lots value | Not specified |
| Awards value | £39,350 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT OF HEALTH AND SOCIAL CARE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0EU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 6 Nov 2020 at 18:38 - TenderCancellation - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/08207700-e91c-4d5b-a1f0-77d4bf087a7c
- 6 Nov 2020 at 17:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ce51cdf4-9731-4ca7-9d03-52d54dccd25e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/08207700-e91c-4d5b-a1f0-77d4bf087a7c
  6th November 2020 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/ce51cdf4-9731-4ca7-9d03-52d54dccd25e
  6th November 2020 - Awarded contract notice on Contracts Finder
- https://atamis-1928.cloudforce.com/sfc/p/0O000000rwim/a/4J000000kE4x/30oYvgSAd9sE05MfbiUopCWl7M4Uf3w_6JyDmiTM2ys
  DHSC - The Short form Contract_YouGov - full signed_Redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-22ca3087-0fc3-4232-9ec5-6cd6fe8368f0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-22ca3087-0fc3-4232-9ec5-6cd6fe8368f0.json.