---
title: "ATTRACT TO TRAIN PROGRAMME"
ocid: "ocds-b5fd17-22eaa428-d3e1-45e7-8f84-a577d0c4fcda"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-22eaa428-d3e1-45e7-8f84-a577d0c4fcda"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-22eaa428-d3e1-45e7-8f84-a577d0c4fcda.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-22eaa428-d3e1-45e7-8f84-a577d0c4fcda.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS FIRE SERVICE"
published: "2017-08-18"
---

# ATTRACT TO TRAIN PROGRAMME

Buyer: WEST MIDLANDS FIRE SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-22eaa428-d3e1-45e7-8f84-a577d0c4fcda

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## Summary

The West Midlands Fire Service has recently completed a public procurement process titled "ATTRACT TO TRAIN PROGRAMME," aimed at enhancing its firefighter recruitment strategy. This initiative falls under the recruitment services industry category and is located in the West Midlands, United Kingdom. The procurement was conducted using a limited method, specifically negotiated without a call for competition, with a contract value of £114,000 and a minimum value of £100,000. The contract period is set from 21 August 2017 to 20 August 2018. The tender period concluded on 10 August 2017, and the award notice was published on 18 August 2017.

This procurement presents significant opportunities for businesses specialising in recruitment services, particularly those focused on marketing and social media engagement. Companies capable of developing innovative assessment methods aligned with the changing demands of the firefighter role would be well-suited to compete. Moreover, small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged, as they can play a crucial role in delivering the tailored communication and selection processes required by the West Midlands Fire Service.

## Notice

The Authority has identified the need to rethink our communications and marketing strategy and overall approach to the recruitment of firefighters. We have introduced ambitious recruitment targets and our firefighter recruitment activity will be driven by a sustained approach to positive action. Moving away from campaign based recruitment, we will focus our attention on generating a candidate pool that we will nurture through selection. The assessment methods used for Firefighter recruitment need to be updated and there will be a range of exercises developed to ensure that we are able to fully assess the behaviours, skills and attributes required of the changing firefighter role. The contract includes short term marketing and managing of interest via social media and sifting of applicants during the initial stage of selection utilising a number of bespoke tools.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/91399fd7-7231-4dce-9d4c-b0fc7f88f618 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Negotiated without a call for competition |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Aug 2017 |
| Submission deadline | 10 Aug 2017 |
| Future notice date | Not specified |
| Award date | 10 Aug 2017 |
| Contract period | 20 Aug 2017 - 20 Aug 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £114,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS FIRE SERVICE |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B7 4HW |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FIRE SERVICE COLLEGE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79600000 - Recruitment services

## Release History

- 18 Aug 2017 at 07:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/91399fd7-7231-4dce-9d4c-b0fc7f88f618

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/91399fd7-7231-4dce-9d4c-b0fc7f88f618
  18th August 2017 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-22eaa428-d3e1-45e7-8f84-a577d0c4fcda. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-22eaa428-d3e1-45e7-8f84-a577d0c4fcda.json.