--- title: "DIATOMIC Mini Digital Marketing Campaign" ocid: "ocds-b5fd17-22fda822-e71f-476d-8fb6-d1cd696ad7a7" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-22fda822-e71f-476d-8fb6-d1cd696ad7a7" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-22fda822-e71f-476d-8fb6-d1cd696ad7a7.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-22fda822-e71f-476d-8fb6-d1cd696ad7a7.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2024-11-11" --- # DIATOMIC Mini Digital Marketing Campaign Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Tender OCID: ocds-b5fd17-22fda822-e71f-476d-8fb6-d1cd696ad7a7 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-22fda822-e71f-476d-8fb6-d1cd696ad7a7) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-22fda822-e71f-476d-8fb6-d1cd696ad7a7.json) ## Summary The West Midlands Growth Company Ltd is seeking a sole supplier to run a specialist mini digital marketing campaign under the title "DIATOMIC Mini Digital Marketing Campaign." The procurement falls under the advertising campaign services category (CPV code 79341400) and targets high-growth businesses in the US, Northern Europe, and India. The tender process is currently in the amendment stage, with a procurement method called 'open procedure (below threshold)'. The key dates include the closing of the tender period on 15th November 2024 and the contract start date on 2nd December 2024. The contract will end on 31st March 2025, and the execution of the campaign will be managed by Peter Nicholls and Alex Read of WMGC, with project updates provided through weekly meetings. This tender presents an excellent opportunity for marketing agencies with comprehensive in-house capabilities to grow their business by generating marketing-qualified leads (MQLs) for the DIATOMIC CleanTech Hub. Agencies with expertise in integrated content marketing, media buying, and targeting international markets will find this project especially fitting. The campaign seeks to produce engaging content that will enhance the profile of the West Midlands region and attract high-growth foreign start-ups and scale-ups, aligning with the region's Global Growth Programme. Ideal participants are those proficient in digital marketing strategies aimed at generating qualified interest and capturing international business attention. ## Notice Purpose of the Agreement The West Midlands Growth Company (WMGC) wish to establish an agreement with a sole supplierto provide specialist marketing and communications support for all the requirements included in the scope of this tender process. Description of Requirements: We require an agency with full in-house integrated capabilities to develop and deliver a mini digital marketing campaign to help deliver marketing-qualified leads in the form of expressions of interest, that could potentially lead to landing that company in the region. This includes the ideation, planning and delivery of a content marketing lead-gen campaign, which would include the production of cut-through content and/or assets, designed to engage and hook our cleantech audience. The audience is High Growth Businesses, Corporate Innovation, Early-stage business, and Intermediaries in select parts of the US, Northern Europe, and India. We will provide further audience targeting information to the successful supplier. The campaign will lead to the delivery of 6 landings for the DIATOMIC CleanTech Hub. We're doing this as part of our Global Growth Programme (GGP); our fully funded support for international companies to enter and scale in the UK market, aimed at foreign high-growth start-ups and scale ups. We already have dedicated content on the DIATOMIC International CleanTech Hub on the InvestWM website, which has been promoted to international markets alongside the other three sector propositions. About Global Growth Programme: https://www.investwestmidlands.com/invest/support/global-growth-programme/ About specific Cleantech GGP offering: https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/ GGP Cleantech offering brochure: https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf The main objectives for the campaign are: o Generate MQLs via expressions of interest in the programme from our target audience o Enhance the profile & reputation of the region through the promotion of the offering the Global Growth Programme 2.0 Cleantech offering Measurable Outputs: o To scope out the strategy and tactical plan for the campaign including content and media buying o Prepare the integrated campaign plan for the period across a range of targeted and focused channels o Deliver the plan and provide reporting on results Measurable Outcomes: o Users to a campaign landing page o MQLs Project Management: The project will be managed by Peter Nicholls, Senior Digital Manager and Alex Read, Sector Marketing Manager on behalf of WMGC. The contractor will be required to meet as agreed at the inception meeting or by teleconference. Meetings/calls shall be held on a weekly basis between the supplier and key personnel from West Midlands Growth Company. These meet... Additional information: Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bf92315d-6a15-4dd8-9f89-482c75447df2 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Nov 2024 | | Submission deadline | 15 Nov 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 2 Dec 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341400 - Advertising campaign services ## Release History - 11 Nov 2024 at 15:58 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bf92315d-6a15-4dd8-9f89-482c75447df2 - 30 Oct 2024 at 10:49 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bf92315d-6a15-4dd8-9f89-482c75447df2 - 30 Oct 2024 at 10:48 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bf92315d-6a15-4dd8-9f89-482c75447df2 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/bf92315d-6a15-4dd8-9f89-482c75447df2 11th November 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/wmgrowth/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://www.investwestmidlands.com/invest/support/global-growth-programme/ - https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/ - https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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